Drew McManus on the orchestra business.
One of the single most daunting problems arts orgs face when converting to responsive design is embracing the mobile first concept; meaning, you no longer envision website design from a desktop-only or desktop-first perspective. Instead, you need to begin with the mobile browser environment and work your out from there. Sure, that sounds great but who has a few dozen mobile devices laying around to see how your site looks and …
A good Photoshop (PSD) template can save hours of time and frustration when designing branding elements for social media platforms and over the past year, you’ve probably noticed the trend toward larger, full width header images. These look terrific and since every major social media platform functions within a responsive website environment (where content is relocated across different browser widths) that means you can no longer be lazy and put together …
One of the more common areas of confusion when working with arts orgs and artists on how to get the most out of website metrics is the difference between www and non-www versions of their domain name and how that impacts their data. For starters, “www” is pronounced “dub-dub-dub” (now the title makes sense) but Google doesn’t really care about that; instead, they just want you to set up your Google …
I published an article today at ArtsHacker that dives into the extraordinarily powerful, yet easy to use Data Highlighter tool Google provides and how it can do more for boosting event search results in 15 minutes than you accomplished with years of old school SEO strategies. If you’re still hung up on fine tuning every possible element of SEO, the good news here is you can let much (if not all) …
Joe Patti published a wonder morsel today at ArtsHacker that focuses on a poem by Denise Levertov, “The Secret.” I’ll be the first to admit that I don’t take enough time to read poetry so crossing paths with Levertov’s poem via Patti’s post is the stuff that inspires gratitude. Patti says the poem “addresses so many of the anxieties and hang ups that both artists and potential audiences have about art” …