Drew McManus on the orchestra business.
Tomorrow, 4/21/2015, is the day Google will fully implement the latest major change in its search algorithm and if your site isn’t prepared, you can expect a world of hurt via your search rankings. Simply put, it’s all about meeting Google’s new mobile friendly thresholds; if your site is what Google considers mobile friendly it is more likely to rank it higher in search results. If not, well… I published an …
The live streaming provider wars have begun and the struggle to gain market dominance between Twitter owned Periscope and indie hit Meerkat is well under way. Playing out under all of this drama is the latest step in arts marketer evolution: just what the hell are we supposed to do with these platforms anyway?!? Tech journals are already profiling the benefits of tapping into the personal live streaming environment but not …
In a timely coincidence with the recent Toronto Symphony / Valentina Lisitsa social media equivalent of Godzilla vs. Mothra, ArtsHacker Phil Paschke published an article on 4/12/15 that includes a social media response flow chart by Jonathan Michael at Bplans.com that should not only be a mobile device shortcut but printed out, framed, and sitting on the desk of anyone in this field tasked with managing their institution’s social media profiles. It’s …
Phil Paschke published an article today at ArtsHacker that addresses one of those increasingly annoying social media hurdles for some groups: awkward Twitter names. The good news is there is something you can do about it and he walks you through the process needed to change an obstinate name into one your followers can actually remember and use sans frustration. I’ve discovered over the years that groups with #AwkwardTwitterNames tend to …
I published an article today at ArtsHacker that provides step by step instructions on how to activate one of the most important settings anyone with a Google Analytics account should be using. Ironically enough, the setting isn’t activated by default so you do need to pop in and click a single button buried inside an existing Reporting admin panel. The whole thing won’t take more than 30 seconds and if I write …