Are You Experimenting With Personal Live Streaming Yet?

The live streaming provider wars have begun and the struggle to gain market dominance between Twitter owned Periscope and indie hit Meerkat is well under way. Playing out under all of this drama is the latest step in arts marketer evolution: just what the hell are we supposed to do with these platforms anyway?!?

Adaptistration People 044Tech journals are already profiling the benefits of tapping into the personal live streaming environment but not unlike other disconnects between mainstream commercial marketing and niche based arts marketing, the angle needed to turn personal live streaming into selling more tickets and improving exposure may not be monkey-see, monkey-do simple.

ArtsHacker and consummate arts-tech man about town David J Loehr published an article on 4/10/2015 that examines both Meerkat and Periscope in extraordinary detail and one of the first items he covers is how live, instant streaming video isn’t really designed to capture the 30,000 foot view experience of a live event. So if you’re thinking about using it for that purpose, you can pretty much assign that to backburner purgatory (not to mention the related headaches involved with making sure you abide by contractual broadcast regulations).

Having said that, Loehr has some excellent pointers via his first-hand experience with both apps and the really good news here is those of you who work eyeballs deep in audience engagement are going to get quite a bit out of the post. Even skimmers will be satisfied thanks to the tidy bullet point list of learnables at the very end.

In the meantime, I’m curious to know if anyone out there is already using either app. If so, how and what have you learned to-date? Personally, I’m very curious to see what can be done with this outside the hallowed halls of arts administration and in the hands of a super fan like Chicago’s very own Jonathan Becker. Stay tuned…

Read Much Ado About Streaming @ ArtsHacker.com

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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