One of the more common areas of confusion when working with arts orgs and artists on how to get the most out of website metrics is the difference between www and non-www versions of their domain name and how that impacts their data. For starters, “www” is pronounced “dub-dub-dub” (now the title makes sense) but Google doesn’t really care about that; instead, they just want you to set up your Google Analytics and Google Webmaster accounts to deal with both versions properly.
To that end, I published a step-by-step tutorial (I wonder if this makes it a dubstep tutorial…sorry, I couldn’t resist) today at ArtsHacker that walks you through each point.
The only thing more fulfilling than successfully filling a demand is doing it alongside a group of enormously talented colleagues and friends. To that…