Rub-A-Dub-Dub-Dub, Count All The Men In Your Tub

ArtsHacker.comOne of the more common areas of confusion when working with arts orgs and artists on how to get the most out of website metrics is the difference between www and non-www versions of their domain name and how that impacts their data. For starters, “www” is pronounced “dub-dub-dub” (now the title makes sense) but Google doesn’t really care about that; instead, they just want you to set up your Google Analytics and Google Webmaster accounts to deal with both versions properly.

To that end, I published a step-by-step tutorial (I wonder if this makes it a dubstep tutorial…sorry, I couldn’t resist) today at ArtsHacker that walks you through each point.

Share and enjoy…

Read the Article at ArtsHacker

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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