I published an article today at ArtsHacker that dives into the extraordinarily powerful, yet easy to use Data Highlighter tool Google provides and how it can do more for boosting event search results in 15 minutes than you accomplished with years of old school SEO strategies. If you’re still hung up on fine tuning every possible element of SEO, the good news here is you can let much (if not all) of that go. Just imagine the time you’ll save!
Perhaps best of all, Google’s Data Highlighter tool is completely free but you’ll want to make sure you have a Google Webmaster account up and running before jumping in. Once you are all set there, set aside 15 to 30 minutes and head over to post for step by step instructions on how you can benefit.