What Structured Data Is And Why Marketing Pros Should Care

ArtsHacker.comI published an article today at ArtsHacker that dives into the extraordinarily powerful, yet easy to use Data Highlighter tool Google provides and how it can do more for boosting event search results in 15 minutes than you accomplished with years of old school SEO strategies. If you’re still hung up on fine tuning every possible element of SEO, the good news here is you can let much (if not all) of that go. Just imagine the time you’ll save!

Perhaps best of all, Google’s Data Highlighter tool is completely free but you’ll want to make sure you have a Google Webmaster account up and running before jumping in. Once you are all set there, set aside 15 to 30 minutes and head over to post for step by step instructions on how you can benefit.

Read: Do More For Event Search Results In 15 Minutes Than You Accomplished With Years Of SEO

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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