Audience Development
Uncovering Hidden Value
Wed, Feb 2, 2010
by Drew McManus
In last week’s article, The Three Keys To Social Media Marketing For Orchestras, I asked readers what else of value, besides the actual music, do orchestras have that is interesting enough to potential ticket buyers and donors that it can be given away as a free gift. The responses were thought provoking and I want
Unexpected Bear Traps In Philadelphia
Thu, Feb 2, 2010
by Drew McManus
In what is shaping up to be a classic example of good intentions run amuck, the embattled Philadelphia Orchestra became the target of Philadelphia Inquirer Columnist, Karen Heller. In her 2/7/2010 article, she takes the organization to task over their new slogan and branded marketing campaign “Unexpect yourself.” Although unabashedly frank in her analysis, Heller’s
Build a Private Teacher Outreach Program You Can Be Proud Of
Thu, Dec 12, 2009
by Drew McManus
Bill Eddins posted an excellent article called “The Missing Piece” on 12/13/2009 which espouses the idea that in conjunction with significant financial gifts (think eight figures) “each and every member of the orchestra commits to going into the community and teaching deserving students for four hours a week…for free.” In response to Bill’s piece, I
Mad Men Week
Mon, Nov 11, 2009
by Drew McManus
Are you already developing a Mad Men jones following the show’s season finale last night? Then good news because from November 9-13 it’s Mad Men week here at Adaptistration where all week long, content is inspired by or related to Mad Men, the award winning television series at AMC. You don’t have to follow Mad
Maybe Mendelssohn Just Inspires Violence
Tue, Sep 9, 2009
by Drew McManus
For my money, it doesn’t get much better than reading an account of Joe Patti attending an orchestra concert. For those who don’t know Joe, he’s the author of Butts In The Seats and a fellow arts manager who runs a presenting theater in Honolulu, HI. Joe posted a piece on 9/21/2009 that reviews his
