Audience Development
Get A Glimpse Behind The Grant Panel Curtain
Tue, Jun 6, 2019
by Drew McManus
As if he wasn’t already bringing his A-Game on a regular basis, Joe Patti recently published an article at Butts In The Seats that provides a behind the scenes look at one of the more cloistered processes in the business: the grant panel review process. If that weren’t a good enough topic in and of
For Only $31, How Can You Not Try Influencer Marketing?
Fri, May 5, 2019
by Drew McManus
There’s a fascinating article in the May 21/2019 edition of SocialMediaToday.com (h/t Thomas Cott) that examines a report from Klear (a marketing software platform) that begins to provide perspective on influencer marketing rates. [This] where this new report from Klear comes in – to help provide more transparency in the influencer marketing process, Klear surveyed more than
More Metrics Thursday: Following-Up On Tuesday’s Audience Anxiety Post
Thu, Feb 2, 2019
by Drew McManus
I was pleased to get a good amount of direct feedback in response to Tuesday’s post about audience anxiety over what to wear to concerts. The most requested item was additional metrics, so here’s a bit of additional data I can share. Location One of most common requests was a variation of the theme “were
Using Metrics To Identify Audience Anxiety
Tue, Feb 2, 2019
by Drew McManus
There’s nothing quite like having access to unique data and to that end, as the webmaster for all the blogs hosted at Inside The Arts hosted, I can dive into multiple years’ worth of metrics data. Not long ago, I was enjoying some data mining and uncovered a fascinating nugget that identified a key anxiety
Spoiler Alert: The Latest Spider Man Movie Takes A Swipe At Opera