Drew McManus on the orchestra business.
Over the holiday weekend, I went to the latest Marvel movie, Spider Man: Far From Home. With the exception of a single scene, it’s a typical installment in the tent-pole franchise but that exception is a doozy in that it takes a swipe at some of the worst stereotypes of live classical music concerts. Mild Spoiler Alert: in a nutshell, the protagonists need to hide a group of teenagers for a …
As if he wasn’t already bringing his A-Game on a regular basis, Joe Patti recently published an article at Butts In The Seats that provides a behind the scenes look at one of the more cloistered processes in the business: the grant panel review process. If that weren’t a good enough topic in and of itself, it’s wrapped inside the context of barriers to engagement; both perceived and tactile. I mentioned …
There’s a fascinating article in the May 21/2019 edition of SocialMediaToday.com (h/t Thomas Cott) that examines a report from Klear (a marketing software platform) that begins to provide perspective on influencer marketing rates. [This] where this new report from Klear comes in – to help provide more transparency in the influencer marketing process, Klear surveyed more than 2,500 different types of influencers across three major social networks (Instagram, YouTube and Facebook), in order …
I was pleased to get a good amount of direct feedback in response to Tuesday’s post about audience anxiety over what to wear to concerts. The most requested item was additional metrics, so here’s a bit of additional data I can share. Location One of most common requests was a variation of the theme “were they from my city?” Chicago Los Angeles Houston Dallas Atlanta San Francisco Washington Toronto London Seattle …
There’s nothing quite like having access to unique data and to that end, as the webmaster for all the blogs hosted at Inside The Arts hosted, I can dive into multiple years’ worth of metrics data. Not long ago, I was enjoying some data mining and uncovered a fascinating nugget that identified a key anxiety point among orchestra ticket buyers. The data came from Holly Mulcahy’s Neo Classical analytics account where …