Audience Development – Page 8

Have You Read The Culture Track 2017 Report Yet?

Monday, October 23rd, 2017 by Drew McManus

Self-described as an organization “dedicated to addressing the most pressing challenges facing the worlds of culture and creativity through research, education, dialogue, and action” Culture Track, developed by cultural marketing agency LaPlaca Cohen, recently released the latest edition of their triennial national research study of the behaviors and characteristics of 4,000 US cultural consumers. Reports are released on a three year cycle and each installment tends to dovetail on developments from …

Are We Suffering From Self-Inflicted Ageism Syndrome?

Monday, July 3rd, 2017 by Drew McManus

There’s an intriguing article from the 6/29/17 edition of Classicalfm.com that examine a recent Canadian Broadcasting Corporation interview with violinist Nicola Benedetti where the she expresses concern over what she defines as a counterproductive preoccupation with age. “I think one thing to get wrong is to criticise the audience for being old, as if that’s negative. I can’t believe how terrible that is and how offensive that is to categorise a …

Forget Walking A Mile In Their Shoes, Try A Stream Of New Concertgoer Inner Monologue

Tuesday, January 10th, 2017 by Drew McManus

There’s an entertaining and thought-provoking article in the 1/7/2017 edition of The New Yorker by Kirk J. Rudell that provides an exclusive broadcast of his inner monologue as a first-time concertgoer. There is no shortage of amusing entries in his attendee stream of consciousness but the entire exercise reminded me of a Take A Friend To the Orchestra project from 2005 that featured taking a first timer concertgoer to his first …

Don’t Ask Me How I’m Doing If You Don’t Really Care

Thursday, January 5th, 2017 by Drew McManus

I’m going to steal something today from Joe Patti; specifically, his post from 1/3/2017 where he shares some insights from serving on the evaluation panel from ArtsHacker’s Most Creative People In Arts Administration. In his post, Patti dives into the deep end of one submission that ultimately tied for top honor: Aubrey Bergauer’s blog at California Symphony. One of the posts that struck Patti is one that caught my attention as well …

How Inviting Is Your Organization?

Monday, June 13th, 2016 by Drew McManus

From 6/10/16 through 6/12/2016, Chicago was home to the America’s Cup series. Since the races took place right next to my condo building and it was the first time in 165 years the series was held on a fresh water course, it was exciting to walk down Navy Pier each evening and watch the preparations, feel the excitement grow, and ultimately watch the races. Having said that, I approached the series …