Audience Development
Are You Experimenting With Personal Live Streaming Yet?
Thu, Apr 4, 2015
by Drew McManus
The live streaming provider wars have begun and the struggle to gain market dominance between Twitter owned Periscope and indie hit Meerkat is well under way. Playing out under all of this drama is the latest step in arts marketer evolution: just what the hell are we supposed to do with these platforms anyway?!? Tech
Pittsburgh Strikes Back. At Themselves.
Fri, Mar 3, 2015
by Drew McManus
On 3/15/2015, the Pittsburgh Post-Gazette published an article by Elizabeth Bloom reporting on a $100,000 marketing study that uncovered audience development woes at the Pittsburgh Symphony Orchestra (PSO). On 3/19/2015, the chairs from the orchestra’s board and musicians’ committee (Dick Simmons and Micah Howard, respectively) co-authored an op-ed piece that takes issue with the article and,
Audience Development Blues
Tue, Mar 3, 2015
by Drew McManus
There’s an interesting article by Elizabeth Bloom in the 3/15/2015 edition of the Pittsburgh Post-Gazette that reports on audience development woes at the Pittsburgh Symphony Orchestra (PSO). In a nutshell, the PSO’s $100,000 study produced results that aren’t exactly earth shattering and the tiny focus groups of non-ticket buyers incorporated an equally myopic cross section
Someone Tell Carnegie’s Perelman That Millennials Do Like Classical Music
Fri, Feb 2, 2015
by Drew McManus
As an interesting juxtaposition to what incoming Carnegie Hall board chair, Ronald Perelman, apparently believes is a general distaste for classical music among the Millennial generation, CityScope magazine recently published an article by Karen Wilson titled Elegant, Evocative, Edgy — The New Face of Classical Music that focuses on a group of classical musicians in
When The Going Gets Tough
Wed, Jan 1, 2015
by Drew McManus
Have you had the time to download and read the National Endowment for the Arts’ (NEA) recent report When Going Gets Tough: Barriers and Motivations Affecting Arts Attendance (A.K.A NEA Research Report #59)? It’s on my to-read list but I’ve been hearing from colleagues that it has some intriguing material related to socioeconomic status. I’m
