Drew McManus on the orchestra business.
The live streaming provider wars have begun and the struggle to gain market dominance between Twitter owned Periscope and indie hit Meerkat is well under way. Playing out under all of this drama is the latest step in arts marketer evolution: just what the hell are we supposed to do with these platforms anyway?!? Tech journals are already profiling the benefits of tapping into the personal live streaming environment but not …
On 3/15/2015, the Pittsburgh Post-Gazette published an article by Elizabeth Bloom reporting on a $100,000 marketing study that uncovered audience development woes at the Pittsburgh Symphony Orchestra (PSO). On 3/19/2015, the chairs from the orchestra’s board and musicians’ committee (Dick Simmons and Micah Howard, respectively) co-authored an op-ed piece that takes issue with the article and, rather surprisingly, their own marketing study. If you find yourself reading through the post a few …
There’s an interesting article by Elizabeth Bloom in the 3/15/2015 edition of the Pittsburgh Post-Gazette that reports on audience development woes at the Pittsburgh Symphony Orchestra (PSO). In a nutshell, the PSO’s $100,000 study produced results that aren’t exactly earth shattering and the tiny focus groups of non-ticket buyers incorporated an equally myopic cross section of individuals; according to Bloom’s article, only 45 people were involved, all participants were ages 40 …
As an interesting juxtaposition to what incoming Carnegie Hall board chair, Ronald Perelman, apparently believes is a general distaste for classical music among the Millennial generation, CityScope magazine recently published an article by Karen Wilson titled Elegant, Evocative, Edgy — The New Face of Classical Music that focuses on a group of classical musicians in Chattanooga, TN and some their work with building an audience base from a broad generational cross …
Have you had the time to download and read the National Endowment for the Arts’ (NEA) recent report When Going Gets Tough: Barriers and Motivations Affecting Arts Attendance (A.K.A NEA Research Report #59)? It’s on my to-read list but I’ve been hearing from colleagues that it has some intriguing material related to socioeconomic status. I’m looking forward to reading it given that genuine socioeconomic status considerations tend to get muddied with …