Commentary
If Your Digital Program Is A PDF Of The Print Version, You’re Doing It All Wrong
Thu, Aug 8, 2022
by Drew McManus
H/T to Joe Patti for pointing out an opinion piece by Washington Post music critic, Michael Andor Brodeur, that may perhaps be best described with the headline “Perfectly Normal Change Upsets White Male.” Having said that, he inadvertently touches on one of the very real problems with the way some arts organizations implement digital program
Looking For Unicorns On A Donkey Budget
Tue, Aug 8, 2022
by Drew McManus
The unicorn employee: someone with all the skills across a multitude of platforms, isn’t limited by job titles, and efficiently completes tasks at an awe-inspiring pace. They are willing, and even prefer, to wear different hats, inspire colleagues, and never lose empathy. Unicorns can make the difference between surviving and thriving and perhaps unsurprisingly, they
How Arts Marketing Can Avoid Khan’s Fate From Start Trek II: The Wrath Of Khan
Mon, Aug 8, 2022
by Drew McManus
Arguably, Star Trek II: The Wrath of Khan is one of the best Trek films that managed to save the franchise. It relies on a solid foundation of cinematic storytelling that resonates with a diverse audience delivered through several timeless lessons. Case in point, during the starship battle toward the film’s climax, both ships are
Just In Case You Thought Websites Were Losing Value
Wed, Jul 7, 2022
by Drew McManus
A recent report from IMACTS Experience (h/t Ruth Hartt) provides a data driven reminder about how important a website is to a nonprofit arts and culture organization. While measuring what they define as high-propensity visitors, ” folks who have an increased interest, inclination, or likelihood to attend cultural organizations,” the discovered that end-of-year 2019 vsQ2, 2022
The Cost Of Excessive Workloads