Sometimes A Cigar Is Just A Cigar
Joe Patti posted a thought provoking article at Butts In The Seats on 11/11/13 title Sometimes They Just Want To Go Home which examines the bear trap of over analysis and searching for profound meaning where none exists. Patti’s post comes at a good time and serves as a practical anchor to remind us that in the meticulous search for answers to improving the audience experience, it can be easy to …