Drew McManus on the Orchestra business | est. 2003

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The First Minute Of A Ten Thousand Hour Journey

Tue, Apr 4, 2009
Recently, I had the pleasure of talking to Joff Schmidt, Associate Producer of CBC Radio One’s Definitely Not The Opera (DNTO), about what it means to be a professional musician; or, more specifically, the difference between amateurs and professionals. You can almost smell the loaded questions with this topic, can’t you? Nonetheless, the discussion was

Thinking Outside The Box (Seats That Is)

Mon, Apr 4, 2009
Or at least that’s the focus of Holly Mulcahy’s latest article at Neo Classical that proposes the notion that it might be time for orchestras to consider the long tail merits of a managed referral program to aid audience development efforts. Over the last several years, I’ve had discussions with colleagues and clients about this

News Of Phoenix’s Budget Troubles (sort of)

Fri, Apr 4, 2009
The 4/1/2009 edition of The Arizona Republic published an article by Jahna Berry that reported news about revenue woes at the Phoenix Symphony Orchestra (PSO). Unfortunately, the article is short on details although it does report about some revenue shortages. At the same time, there is mention of some cost cutting measures already enacted by

Unleash Your Inner Maven

Thu, Apr 4, 2009
It’s April and that means it is officially Take A Friend To Orchestra month! Take A Friend To Orchestra, or TAFTO, features more than a dozen critics, bloggers, musicians, classical music enthusiasts, and administrators writing about how patrons throughout the country can invite friends who don’t regularly participate in live music events to a performance

“Thank You, Next!” Wait, Where Is Everyone?

Wed, Apr 4, 2009
Hot on the heels of the personnel drama at the Phoenix Symphony Orchestra (PSO), the organization has cancelled auditions scheduled for May, 2009 for three vacant positions. Earlier this week AFM Local 586, which represents the Musicians Phoenix Symphony, distributed a memo to orchestra musicians notifying them that due to concerns from fellow musicians, they
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