Drew McManus on the Orchestra business | est. 2003

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The Love-Hate Relationship With Email Marketing

Tue, Jun 6, 2010
Dale Fisher posted a great little blurb about email marketing HTML at The Revolution Starts…Now? last month that reminds all of us why we love to hate email marketing. Compared to mailers, they have a number of strengths but one of email marketing’s shortcomings is how difficult it is to create a simple, HTML message

Leave The AFM? “I Don’t Think So”

Mon, Jun 6, 2010
At least, that’s what Robert Levine writes in response to the AFM poll results here from earlier this month (here and here) at his blog The AFM Observer. In addition to stating his own position, Levine hypothesizes “The real answer that most orchestra musicians would give to a question like ‘do you think you and

AFM Poll Update: The Grass Is Looking Greener

Fri, Jun 6, 2010
Adaptistration People 098
When the original poll results were published on 6/4/2010 I mentioned that we would revisit the results if there are any significant changes or an unusually large spike in responses. As it turns out, both have come to pass. Since then, the poll produced just under 800 respondents and that surge shifted the response ratios

Save The Revolution, We Need Reformation

Thu, Jun 6, 2010
With the League conference in full swing this week behind the theme of Orchestra R/Evoluiton, it seems much of the discussion is focused outward: what orchestras mean to their communities, new business models, etc. It’s fun to take part in visioning exercises but those are best left for times of economic stability and growth. What

A Tale Of Twin Cities

Wed, Jun 6, 2010
I don’t know if it is anything more than a coincidence but two stories came out in Minneapolis media outlets that couldn’t do a better job at pointing out opposite ends of the fortune pole. One reported on an 11.3 percent pay cut for St. Paul Chamber Orchestra (SPCO) musicians while the other reported on
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