Marketing

In addition to making new friends and clients at industry events like the National Arts Marketing Project Conference, you get the opportunity to meet other providers and consultants; case in point, I had the pleasure of meeting Jeff Jordan (VP Client Experience) and Dennis Kunimura (Head Statistician) from Arts & Analytics, a big data start-up that focuses on providing what they describe as predictive analytics software for the performing arts field. …

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Joe Goetz is back to blogging at Scanning The Dial and his first foray is a terrific post about the way arts orgs, orchestras in particular, communicate what they do in marketing materials; spoiler alert: it’s pretty drab. Goetz references a 7/1/2015 post from marketing consultant Trevor O’Donnell about applying the Gal-in-a-Starbucks (GiaS) test to marketing materials in order to begin weeding out some of what I like call #BanBeloved copy. …

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I’ve been meaning to write about this for a while and kept getting sidetracked but it isn’t often that a mailer catches my attention these days so kudos to the New York Philharmonic for their campaign to promote their 50th anniversary of Concerts in the Parks series by sending out a mailer which included a seeded, biodegradable card that grows wildflowers. It definitely caught my attention and the cards have been …

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