Marketing
Have You Heard Of Arts & Analytics Yet?
Thu, Nov 11, 2015
by Drew McManus
In addition to making new friends and clients at industry events like the National Arts Marketing Project Conference, you get the opportunity to meet other providers and consultants; case in point, I had the pleasure of meeting Jeff Jordan (VP Client Experience) and Dennis Kunimura (Head Statistician) from Arts & Analytics, a big data start-up
Is It Time To Rethink The No-Cell Policy During Performances?
Thu, Nov 11, 2015
by Drew McManus
Among the well-worn topics in this field at the top of my avoid-at-all-costs conversation list is whether or not to allow patrons to use their cell phones during performances. Having said that there were some fascinating stats during Jason Fahlstrom’s Selling Out: Understanding The Path To Purchase For Performing Arts session at the 2015 National Arts
Better Marketing Copy Though GiaS (Girl-In-A-Starbucks)
Thu, Aug 8, 2015
by Drew McManus
Joe Goetz is back to blogging at Scanning The Dial and his first foray is a terrific post about the way arts orgs, orchestras in particular, communicate what they do in marketing materials; spoiler alert: it’s pretty drab. Goetz references a 7/1/2015 post from marketing consultant Trevor O’Donnell about applying the Gal-in-a-Starbucks (GiaS) test to
Wildflowers As An Event Marketing Force Multiplier
Fri, Jul 7, 2015
by Drew McManus
I’ve been meaning to write about this for a while and kept getting sidetracked but it isn’t often that a mailer catches my attention these days so kudos to the New York Philharmonic for their campaign to promote their 50th anniversary of Concerts in the Parks series by sending out a mailer which included a
Everything You Wanted To Know About Starting Into Google Analytics But Were Afraid To Ask
Thu, May 5, 2015
by Drew McManus
I’m excited to announce that I’ll be leading a session at the 2015 National Arts Marketing Project Conference (#NAMPC) in Salt Lake City, November 6-9. The Energizing Technology track session, Click. Click. Done. Developing Your Google Analytics Skills, will focus on the nuts and bolts of metrics and is designed as detailed guide for understanding
