Everything You Wanted To Know About Starting Into Google Analytics But Were Afraid To Ask

I’m excited to announce that I’ll be leading a session at the 2015 National Arts Marketing Project Conference (#NAMPC) in Salt Lake City, November 6-9. The Energizing Technology track session, Click. Click. Done. Developing Your Google Analytics Skills, will focus on the nuts and bolts of metrics and is designed as detailed guide for understanding the default reporting tools inside Google Analytics (GA) and how to set up straightforward, yet remarkably effective, custom reports and dashboard tools.

Adaptistration People 036Joining me on the panel are a pair of GA rock stars; Ceci Dadisman and Marc van Bree.

Arts marketing pros of all levels will find a mountain of click, click, done goodness. Think of it like a live, interactive ArtsHacker session with so many practical takeaways it may very well be illegal in some states.

Additional details about the session and panelists will be released soon and you will be able to register for #NAMPC 2015 in the very near future. Make sure you’re on their mailing list so as not to miss out on when registration opens and news on any potential early registration perks.

In the meantime, make sure you save the date, ask give your exec a head’s up on needing the time to attend and setting aside a professional development budget allocation so you can jump on the registration once the folds at #NAMPC make it available.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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