Marketing
Words Matter
Wed, May 5, 2022
by Drew McManus
Joe Patti published a fantastic article on 5/3/22 that examines labels attached to common nonprofit circumstances, like using “give” when communicating with patrons about donations. We’ve all encountered this at one point or another; retail stores frequently call customers “guests” and to a large degree, those changes are driven by expectations. Patti presents a few
#TBT Artist Promo Photos…NSFW Edition
Thu, Apr 4, 2022
by Drew McManus
No, this isn’t a post about NSFW artist photos (although that could certainly be a topic). Rather, an arts marketing colleague recently posted a note on FB lamenting the amount of effort it was taking to secure suitable promotional photos from artists. I’ll be the first to admit this is a trigger issue for me
Find Out Who’s Tuned In To Arts Organizations Today. Spoiler: Those With Email
Wed, Mar 3, 2022
by Drew McManus
The folks at Capacity Interactive (CI) recently published the latest installment of their Performing Arts Ticket Buyer Media Usage Study. The previous installment was released right before COVID-19 so as I’m sure you can imagine, a lot has changed. I’m still reviewing the content but a few items that jumped out at me from the
Not Dead Yet: QR Codes
Thu, Feb 2, 2022
by Drew McManus
One of the more intriguing byproducts of the pandemic is its influence in bringing QR codes back into mainstream use. We’ve been examining their potential for more than a decade and while their popularity has ebbed and flowed, they are currently riding a high thanks in large part to mobile operating systems doing a much
Selling The Benefit