Marketing
Net Neutrality Suffers A Critical Blow
Thu, Jan 1, 2014
by Drew McManus
Back in 2010, I was warning the field against steady efforts from Internet Service Providers (ISP) to erode net neutrality, the series of FCC regulations that limit providers (think Time Warner, Cox, Comcast, Verizon, AT&T, etc.) from restricting, or even blocking, content for pretty much any reason they see fit. But a 3-0 decision by
Potentially Troublesome USPS Forwarding Policies
Fri, Dec 12, 2013
by Drew McManus
During my recent move, I noticed something different about the USPS mail forwarding policy compared to the my previous move eight years prior in that bulk mail (periodicals, newsletters, magazines, advertisements, circulars, etc.) is no longer automatically forwarded along with other types of mail classes. That option must be manually selected in one of the
Why So Stingy With Event Details?
Mon, Dec 12, 2013
by Drew McManus
Do yourself a favor today and stop by your orchestra’s website and take a look at one of the upcoming event pages. Is there anything there besides a program description that isn’t more than a paragraph, date & ticket info, a program/performer list, and a few sound and/or video clips? For regular a concertgoer, that’s
Sometimes A Cigar Is Just A Cigar
Mon, Nov 11, 2013
by Drew McManus
Joe Patti posted a thought provoking article at Butts In The Seats on 11/11/13 title Sometimes They Just Want To Go Home which examines the bear trap of over analysis and searching for profound meaning where none exists. Patti’s post comes at a good time and serves as a practical anchor to remind us that
NAMPC 2013 Overview & Presentation Slides
Tue, Nov 11, 2013
by Drew McManus
As always, the National Arts Marketing Project Conferences (#NAMPC) are always a treat to attend and the 2013 Portland conference was no exception. Far and away, the NAMPC events are genuinely upbeat, inspiring affairs and much, much different than just about every other service organization conference around. In fact, all of those other groups could
