Drew McManus on the orchestra business.
Back in 2010, I was warning the field against steady efforts from Internet Service Providers (ISP) to erode net neutrality, the series of FCC regulations that limit providers (think Time Warner, Cox, Comcast, Verizon, AT&T, etc.) from restricting, or even blocking, content for pretty much any reason they see fit. But a 3-0 decision by the U.S. Court of Appeals for the District of Columbia Circuit on 1/14/2014 has struck down …
During my recent move, I noticed something different about the USPS mail forwarding policy compared to the my previous move eight years prior in that bulk mail (periodicals, newsletters, magazines, advertisements, circulars, etc.) is no longer automatically forwarded along with other types of mail classes. That option must be manually selected in one of the USPS’ subsequent confirmation messages and is listed separately from magazine and periodical deliveries. Moreover, even if …
Do yourself a favor today and stop by your orchestra’s website and take a look at one of the upcoming event pages. Is there anything there besides a program description that isn’t more than a paragraph, date & ticket info, a program/performer list, and a few sound and/or video clips? For regular a concertgoer, that’s usually enough information but what about everyone else, such as all of those new audiences we’re …
Joe Patti posted a thought provoking article at Butts In The Seats on 11/11/13 title Sometimes They Just Want To Go Home which examines the bear trap of over analysis and searching for profound meaning where none exists. Patti’s post comes at a good time and serves as a practical anchor to remind us that in the meticulous search for answers to improving the audience experience, it can be easy to …
As always, the National Arts Marketing Project Conferences (#NAMPC) are always a treat to attend and the 2013 Portland conference was no exception. Far and away, the NAMPC events are genuinely upbeat, inspiring affairs and much, much different than just about every other service organization conference around. In fact, all of those other groups could learn a lot from how NAMPC creates such an enriching environment. Apparently, attendance was up a …