Marketing

Off To Portland and #NAMPC

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Adaptistration People 152a

I’m off to Portland, Or for the 2013 National Arts Marketing Project Conference (#NAMPC) where I’ll be taking place as a panelist for the Winning Websites: Optimizing The Patron Experience session. I’ll be participating on the panel alongside Opéra de Montréal Director of Sales and Marketing, Guillaume Thérien and moderator Ceci Dadisman, Palm Beach Opera’s Director of Marketing & PR. Here’s what you can expect via the official session description. Your website is not only …

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The Value Of Continuity In The Post-Downturn Workplace

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Discovery never gets old and one of the real joys in any career is when little ideas turn out to have significant impact. In this instance, discovery came to light in the wake of an existing problem in the field that was exacerbated by the economic downturn: staff turnover. It is no secret that turnover can have a debilitating impact on an organization’s capacity to develop each department’s respective efficiency. Ideally, …

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Two Years Later And Not Much Change In Yelp Presence

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A little off the top

Back on 12/5/2011 I published an article that examined the pros and cons of orchestras creating a strong Yelp presence via ticket buyer reviews. At that point in time, even the largest and best known orchestras had a very small Yelp presence and since then, not much has changed. For example, the Chicago Symphony had 81 reviews in 2011 which moved to 98 and the San Francisco Symphony had 140 reviews …

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Get Some Facebook Cover Photo Inspiration

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Ever since Facebook launched cover photos for profiles and pages in 2011, creative users have been pushing the boundaries of what can be done with the space. But for a field built atop creativity, most orchestra cover photos aren’t terribly creative. That doesn’t mean they aren’t any good; quite the contrary, most use overwhelmingly gorgeous glory shots of the full ensemble or rotate images to feature guest artists etc. I did …

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Disingenuous MOA

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ADAPTISTRATION-GUY-085

There’s been a substantial amount of online discussion about the Minnesota Orchestra Association (MOA) Domaingate debacle since Emily E. Hogstad made it public on 8/21/2013. In the wake of that realization, the MOA has provided some rationale behind purchasing 13 domain names associated with typical audience support efforts during labor disputes, but it raises more questions than answers. The 8/22/2013 edition of NPR.org quotes MOA Director of PR, Gwen Pappas, confirming …

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