Marketing
Off To Portland and #NAMPC
Fri, Nov 11, 2013
by Drew McManus
I’m off to Portland, Or for the 2013 National Arts Marketing Project Conference (#NAMPC) where I’ll be taking place as a panelist for the Winning Websites: Optimizing The Patron Experience session. I’ll be participating on the panel alongside Opéra de Montréal Director of Sales and Marketing, Guillaume Thérien and moderator Ceci Dadisman, Palm Beach Opera’s Director of Marketing &
The Value Of Continuity In The Post-Downturn Workplace
Mon, Nov 11, 2013
by Drew McManus
Discovery never gets old and one of the real joys in any career is when little ideas turn out to have significant impact. In this instance, discovery came to light in the wake of an existing problem in the field that was exacerbated by the economic downturn: staff turnover. It is no secret that turnover
Two Years Later And Not Much Change In Yelp Presence
Thu, Oct 10, 2013
by Drew McManus
Back on 12/5/2011 I published an article that examined the pros and cons of orchestras creating a strong Yelp presence via ticket buyer reviews. At that point in time, even the largest and best known orchestras had a very small Yelp presence and since then, not much has changed. For example, the Chicago Symphony had
Get Some Facebook Cover Photo Inspiration
Wed, Oct 10, 2013
by Drew McManus
Ever since Facebook launched cover photos for profiles and pages in 2011, creative users have been pushing the boundaries of what can be done with the space. But for a field built atop creativity, most orchestra cover photos aren’t terribly creative. That doesn’t mean they aren’t any good; quite the contrary, most use overwhelmingly gorgeous
Disingenuous MOA
Mon, Aug 8, 2013
by Drew McManus
There’s been a substantial amount of online discussion about the Minnesota Orchestra Association (MOA) Domaingate debacle since Emily E. Hogstad made it public on 8/21/2013. In the wake of that realization, the MOA has provided some rationale behind purchasing 13 domain names associated with typical audience support efforts during labor disputes, but it raises more
