Marketing
Conventional Wisdom Is An Oxymoron
Fri, Aug 8, 2013
by Drew McManus
According to an article by Zoe Fox in the 8/8/2013 edition of Mashable.com (h/t Ceci Dadisman), they may not have been the plankowner generation for social media but the over 65 demographic is now the fastest growing group to embrace it. This new data could indicate major shifts in arts marketing assumptions for an audience
Would You Only List One Online Ticket Price?
Wed, Aug 8, 2013
by Drew McManus
I hope everyone from the Box Office and Marketing sectors takes a moment today to drop by Joe Patti’s Butts In The Seats post from 8/5/2013 where he asks colleagues about their practices with listing ticket price tiers online. What caught my attention, and I hope catches yours too, was the bit about his box
When It Comes To Email, Think Big By Going Small
Thu, Aug 8, 2013
by Drew McManus
There’s a worthwhile article by Luke Wroblewski from 7/1/2013 at his tech blog (h/t Thomas Cott) which examines the impact of mobile device usage on email by becoming the primary point of contact for most recipients. Wroblewski’s post is short and sweet, mostly sourced statistics; but what it should do is get you thinking about
Join The Sacred Cow Barbecue (unless you live in NYC)
Fri, Jun 6, 2013
by Drew McManus
There’s a terrific article by Brian Wise in the 6/6/2013 edition of WQXR.com that examines the issue of using cameras and recording devices in the concert hall. The issue is hot right now following a temper tantrum from pianist Krystian Zimerman who cut a recital short because he spotted a patron allegedly recording the performance
Mahler Meets Moneyball? Probably Not.
Wed, May 5, 2013
by Drew McManus
There’s an interesting article by Tom Jacobs in the 5/21/2013 edition of psmag.com which reports on a recent study designed to determine which works have more gravitas when it comes to selling tickets. Overall, it’s a good read but along with the good is some not-so-good that should be more than enough to take everything
