Drew McManus on the orchestra business.
According to an article by Zoe Fox in the 8/8/2013 edition of Mashable.com (h/t Ceci Dadisman), they may not have been the plankowner generation for social media but the over 65 demographic is now the fastest growing group to embrace it. This new data could indicate major shifts in arts marketing assumptions for an audience that conventional wisdom (there it is again) likes to point out is grayer than ever. The …
I hope everyone from the Box Office and Marketing sectors takes a moment today to drop by Joe Patti’s Butts In The Seats post from 8/5/2013 where he asks colleagues about their practices with listing ticket price tiers online. What caught my attention, and I hope catches yours too, was the bit about his box office software provider suggesting they only list the highest ticket price level because it would inspire …
There’s a worthwhile article by Luke Wroblewski from 7/1/2013 at his tech blog (h/t Thomas Cott) which examines the impact of mobile device usage on email by becoming the primary point of contact for most recipients. Wroblewski’s post is short and sweet, mostly sourced statistics; but what it should do is get you thinking about how you design your email blasts. And that’s a good thing since some performing arts org …
There’s a terrific article by Brian Wise in the 6/6/2013 edition of WQXR.com that examines the issue of using cameras and recording devices in the concert hall. The issue is hot right now following a temper tantrum from pianist Krystian Zimerman who cut a recital short because he spotted a patron allegedly recording the performance with a Smartphone. What makes Zimerman’s situation stand out is he apparently went on to lecture …
There’s an interesting article by Tom Jacobs in the 5/21/2013 edition of psmag.com which reports on a recent study designed to determine which works have more gravitas when it comes to selling tickets. Overall, it’s a good read but along with the good is some not-so-good that should be more than enough to take everything with a grain of salt. I haven’t read the report but having crossed paths with similar …