Dale Fisher posted a great little blurb about email marketing HTML at The Revolution Starts…Now? last month that reminds all of us why we love to hate email marketing. Compared to mailers, they have a number of strengths but one of email marketing’s shortcomings is how difficult it is to create a simple, HTML message that function properly in the vast array of email client delivery platforms…
Marketing
Seattle’s Pay-For-Play Trickle Down Effect
Seattle playwright Paul Mullin has been weighing in on the Pay-for Play scandal within the Seattle’s arts community that was examined here on 5/4/2010 (and even earlier @ Scanning the Dial). To paraphrase Mullin’s perspective, the decision by larger arts orgs to buy into the pay-for-play model as embodied by King5’s New Day Northwest program is ultimately self defeating but it’s the small budget groups who will suffer the initial brunt of diminishing returns…
Coattail Advertising: Good Or Bad?
Brian Sacawa posted an intriguing piece at his Sound Directions blog on 5/4/2010 about a Cleveland Orchestra radio spot for a Carmina Burana performance that ties directly into the Cleveland Cavaliers playoff bid. Sacawa wonders if this sort of coattail advertisement is ultimately worthwhile via a thorough and thought provoking piece…
Desperate Stage-Right*
Marty Ronish over at Scanning The Dial posted an article on 4/30/2010 that brought a pay-to-play scandal in Seattle to my attention. Marty’s article was, in turn, based on an article in The Stranger that reports local Seattle television station KING 5 developed a segment for their New Day Northwest program that has the appearance of a spontaneous arts related morning show segment but is, in fact, a paid advertisement…
How Satisfied Are You With Your Ticketing Software?
Thanks to Joe Patti over at Butts In The Seats for posting a link on 4/6/2010 to the Center for Arts Management and Technology’s Ticketing Software Satisfaction Survey report (pdf). It is filled with an enormous amount of useful data by way of a comprehensive cross-section of arts orgs and ticketing software platforms in the study. Of particular interest are the sections devoted to identifying ticketing needs…