I was thrilled to see an article in the 3/29/2009 edition of the Chicago Sun-Times by columnist that examines the Chicago Symphony Orchestra’s (CSO) new website. By and large it is a very complimentary article but one item of note is the attention focused on how important usability is to revenue performance. In the article, CSO vice president for sales and marketing, Kevin Giglinto, emphasizes that every effort was made to make the online ticket buying process as streamlined and easy as possible…
Marketing
Who Else Wants To Know More About Analytics?
In the space of a few years, Google Analytics has evolved into one of the most useful tools an organization can use to help identify its website traffic. Described by Google, Analytics is “the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.” Sounds just like what this business needs, doesn’t it…
A Step By Step Guide To Improving Outreach Through Social Media
Last Friday’s new media quick-start guide for Twitter was a BIG hit, thanks to everyone for the wonderful feedback. Ultimately, I’m very happy so many folks are getting something useful out of the advice. One of the questions that came in via email was if I had any ideas for using one new media platform to strengthen outreach efforts and build interest in a second new media platform. Yes. Yes I do…
It’s Black Friday
In the spirit of frenzied spending, Adaptistration is offering its own one day only Black Friday sale: 40% off an Orchestra Website Review subscription at Adaptistration Premium. You can help yourself to this massive discount by visiting the secret discount page (sorry, the promotion has expired).
Speaking of Black Friday sales, even though I’m on dozens of orchestra mailing lists, I didn’t receive a single Black Friday promotion from an orchestra among the flood of promotional emails this morning…
The Untapped Revenue Beyond Required Registration
Since the onset of the Orchestra Website Reviews, the issue of requiring users to register in order to explore ticket information and/or make a purchase has generated a great deal of heated debate. Unfortunately, most positions boiled down to hunch rather than anything supported by quantifiable data but an article by Jared M. Spool published on 1/14/2009 titled The $300 Million Button that was originally published as part of Luke Wroblewski’s …