Marketing
Ticket Price And Competition
Thu, Mar 3, 2004
by Drew McManus
Colleague and fellow AJ blogger Andrew Taylor wrote a good article on Monday comparing the rising cost of tickets at the Boston Symphony Orchestra and the Boston Red Sox…
We All Need To Go See A Psychologist
Wed, Feb 2, 2004
by Drew McManus
There is a great deal of talk in the industry about building a new audience, but all that I’ve read in newspapers and discussed with those in the industry tends to focus on "things" to help solve the problem. But in a recent Reader Response letter from Emily in Toronto, she says "…orchestras haven’t meant
A new audience in Toronto and Nashville
Fri, Jan 1, 2004
by Drew McManus
I recently found two orchestras that are actively implementing an idea that I’ve been advocating here for awhile: marketing to the under 30 demographic. Conventional wisdom in this industry states that it isn’t worthwhile to market toward a demographic that is expensive to attract and notoriously fickle in their tastes. But I don’t always buy
No Good Deed Goes Unpunished
Thu, Jan 1, 2004
by Drew McManus
I received an email the other day from a friend of mine that plays in solid, Midwest orchestra. She was complaining that they recently had an orchestra wide meeting with management where the Marketing Director was promoting a new audience development initiative to the musicians. Essentially, the initiative called for each player to be responsible
Reader Response: A Student’s view on ticket price
Tue, Jan 1, 2004
by Drew McManus
It’s funny how quickly we forget what our lives were like in our younger years. Recently I’ve been criticizing the industry for high ticket prices that exclude many young patrons. Several orchestra administrators have written in to remind me that their orchestras (as do most) offer student rush tickets for around the cost of a
