Marketing

Are You Ready For Some Hard Marketing Truths?

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There’s a great article by Janet Balis in the 3/10/21 edition of the Harvard Business Review titled 10 Truths About Marketing After the Pandemic. Item #2 really caught my attention: Old truth: “You are competing with your competitors.” New truth: “You are competing with the last best experience your customer had.” Balis examines some strategies organizations should consider meeting this expectation. The standout here to me was “Build the right data …

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Looking At The Business Through Merlot Colored Glasses

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I’m all for finding ways to infuse wine into the live concert experience. But while my own interest tends to start and stop at the actual consumption, others are giving the subject it the attention it deserves. Case in point, violinist Holly Mulcahy recently published an article at Neo Classical that casts an eye toward lessons our field can learn from the way the wine industry began to pivot 20 years …

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If There Was Ever A Time To Consider Loyalty Programs, It’s Now

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A recent post from Joe Patti examines a report from the Advisory Board for the Arts that found “while people may donate at a certain level to gain perks, taking away those perks won’t cause them to reduce their giving, by and large.” This is certainly good news for arts orgs in a post-COVID environment, but it also brings up some intriguing dynamic considerations that focus on generating the most revenue …

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Nothing Says Safe Like Floor Stickers (Seriously)

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The ever thoughtful Joe Patti published one of those right topics and the right time posts at ArtsHacker that examines the value of thinking about updating your venue images now that we have some vaccinated light at the end of the pandemic tunnel. Even pre-Covid the general guidance for promotional images and text was to focus on the audience experience. Regardless of whether the venue you perform/show your work at is …

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#TBT Modifiers Matter

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Granted, today’s #TBT post is only a few months old but the most recent batch of cancellation notices arriving in my inbox indicate we could all use take a breath and remember that modifiers matter. There are still far too many instances of adjectives and adverbs that project a defeatist attitude when messages should gravitate toward messages of hope and/or confidence. Choose Your Modifiers Carefully