Marketing
Turn Portrait Images Into Landscape
Wed, Jul 7, 2020
by Drew McManus
Over the weekend, I posted the following rant about portfolio aspect ratio images on Facebook: https://www.facebook.com/theorchestrainsider/posts/10158048811978800 Given that it’s always a good thing to balance a rant with something productive on the same topic, I decided to create a free Photoshop template that provides one method for converting a portrait image to landscape. There’s an
Print Vs. Digital Program Book Survey Results
Tue, Jun 6, 2020
by Drew McManus
Last week, I asked readers for some feedback on whether they were considering replacing print program books with a digital alternative when concert events start up in the Fall. We had just under 150 responses and the results were fascinating. If concert activity resumes in the Fall, does your organization plan on using print program
Choose Your Modifiers Carefully
Mon, Mar 3, 2020
by Drew McManus
During times of crisis it is not unusual to see formal communication include more than its fair share of adjectives and adverbs to help set a narrative. While the need for transparency and expedient communication is strong, it’s worth a few extra moments to perform a formal modifier check. Case in point, I’m seeing a
#TBT Stingy Event Details
Thu, Jan 1, 2020
by Drew McManus
Back in 2013 we examined the trend of orchestras to include scant information about an event on the corresponding single event pages at their website. Since then, not much has changed. Spend a little bit of time going through orchestra websites and odds are, you’ll find very little information about the works listeners can expect
Do You Really Want To Play “Sophie’s Choice” With Your Subscribers?