Marketing

Do You Want More Earned Income Revenue In 2020? Then Here’s What You Should Expect From Your Ticketing Providers

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Regular readers have heard me complain over the years about artificial limitations ticketing and customer relationship management (CRM) platforms place on earned income potential. One of the more popular posts on the topic was from 2015 where we examined how limitations in ticketing functionality were synthetically influencing discussions on earned income strategy. To Subscribe, Or Not To Subscribe, That Is NOT The Question Fast forward a few years and I’m sad …

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Your Bugs Are Showing

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For those who manage digital content, keeping track of the hundreds (if not thousands) of links living across an organization’s digital platforms makes cat herding look like child’s play. One of the most common areas overlooked are boilerplate sections like header and footer content. Case in point, I recently received an email campaign from a big budget orchestra. For whatever reason, they’ve increased the frequency of their mailings and I noticed …

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When Was The Last Time You Updated Your Twitter Account Branding?

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Adaptistration People 131

If you’re like me and use a client like TweetDeck to manage Twitter activity across one or more accounts, it’s not unusual to go weeks or months without actually visiting your Twitter account page. The problem with that is you can inadvertently overlook outdated branding in the header graphic; out of sight, out of mind. I fell right into that beartrap recently in the wake of the branding updates at my …

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Keep These Marketing Talking Points Handy

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Arts marketers spend most of their time thinking about communicating with potential ticket buyers but there are plenty of other points of contact to consider. To that end, there’s a good piece at Muse by Damian Bazadona titled 7 Challenges of Marketing Live Events, Advertising’s High-Wire Act (h/t Scott Silberstein).  While I don’t think it was the author’s intent, I found the challenges he listed to function as talking points arts …

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After A Year Of Talking About The Topic, Orchestras Are Testing Influencer Marketing

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It’s always entertaining when big budget groups start doing something people in the field have been talking about for years but because it’s a big budget group, there’s some associated press that makes it seem like the idea is novel. Case in point, the 9/14/2019 edition of the Wall Street Journal published an article by Charles Passy that examines recent efforts from the New York Philharmonic to begin leveraging influencer marketing. …

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