Marketing
Your Bugs Are Showing
Fri, Oct 10, 2019
by Drew McManus
For those who manage digital content, keeping track of the hundreds (if not thousands) of links living across an organization’s digital platforms makes cat herding look like child’s play. One of the most common areas overlooked are boilerplate sections like header and footer content. Case in point, I recently received an email campaign from a
When Was The Last Time You Updated Your Twitter Account Branding?
Fri, Oct 10, 2019
by Drew McManus
If you’re like me and use a client like TweetDeck to manage Twitter activity across one or more accounts, it’s not unusual to go weeks or months without actually visiting your Twitter account page. The problem with that is you can inadvertently overlook outdated branding in the header graphic; out of sight, out of mind.
Keep These Marketing Talking Points Handy
Wed, Sep 9, 2019
by Drew McManus
Arts marketers spend most of their time thinking about communicating with potential ticket buyers but there are plenty of other points of contact to consider. To that end, there’s a good piece at Muse by Damian Bazadona titled 7 Challenges of Marketing Live Events, Advertising’s High-Wire Act (h/t Scott Silberstein). While I don’t think it
After A Year Of Talking About The Topic, Orchestras Are Testing Influencer Marketing
Wed, Sep 9, 2019
by Drew McManus
It’s always entertaining when big budget groups start doing something people in the field have been talking about for years but because it’s a big budget group, there’s some associated press that makes it seem like the idea is novel. Case in point, the 9/14/2019 edition of the Wall Street Journal published an article by
Do You Want More Earned Income Revenue In 2020? Then Here’s What You Should Expect From Your Ticketing Providers