Marketing
Killing Me Softly With Nomenclature
Wed, Jun 6, 2019
by Drew McManus
Do I know what makes a masterworks concert a masterworks concert? Of course I do…but why don’t you tell me what you think it means first then I’ll let you know if that’s what I thought. That’s an actual conversation I overheard a few years ago but never really stuck me until I presented at
For Only $31, How Can You Not Try Influencer Marketing?
Fri, May 5, 2019
by Drew McManus
There’s a fascinating article in the May 21/2019 edition of SocialMediaToday.com (h/t Thomas Cott) that examines a report from Klear (a marketing software platform) that begins to provide perspective on influencer marketing rates. [This] where this new report from Klear comes in – to help provide more transparency in the influencer marketing process, Klear surveyed more than
Is It time To Retire Your Print Communication?
Wed, May 5, 2019
by Drew McManus
Virtual show of hands: how many of you still use print newsletters? My hunch is more than a few of raised your hands. Now, for those of you who did, when was the last time you quantified their impact and engagement? Print newsletters and/or magazines are one of those odd evolutionary throwbacks in the world
Give ‘Em What They Really Want: How To Create An Effective Artist Press Kit
Fri, Apr 4, 2019
by Drew McManus
Recently, my company updated my wife’s professional artist website: HollyMulcahy.com. A large part of that project was updating all her press kit information. Previously, all the typical press kit content, such as bios and pics, was available via direct download from her site. But times have changed and there are better ways to go about
Spoiler Alert: The Latest Spider Man Movie Takes A Swipe At Opera