Marketing
More Metrics Thursday: Following-Up On Tuesday’s Audience Anxiety Post
Thu, Feb 2, 2019
by Drew McManus
I was pleased to get a good amount of direct feedback in response to Tuesday’s post about audience anxiety over what to wear to concerts. The most requested item was additional metrics, so here’s a bit of additional data I can share. Location One of most common requests was a variation of the theme “were
Using Metrics To Identify Audience Anxiety
Tue, Feb 2, 2019
by Drew McManus
There’s nothing quite like having access to unique data and to that end, as the webmaster for all the blogs hosted at Inside The Arts hosted, I can dive into multiple years’ worth of metrics data. Not long ago, I was enjoying some data mining and uncovered a fascinating nugget that identified a key anxiety
Dear Artists and Artist Managers, Help Us Help You. Here’s What You Need To Provide For Promo Pics And Bios
Tue, Feb 2, 2019
by Drew McManus
It isn’t unfair to say most orchestra marketers have anywhere from 5-20 minutes per event for compiling all the related artist information. That includes promo images, bios, and any program specific copy. Unfortunately, too many artists and/or their managers make those tasks so difficult that there’s simply no way to end up with a good
Don’t Miss Capacity Interactive’s 2017 Arts Industry Digital Marketing Benchmark Study
Thu, Dec 12, 2018
by Drew McManus
Just in case you missed it, the hard-core data nerds* at Capacity Interactive (CI) published their latest installment of the annual Arts Industry Digital Marketing Benchmark Study. I’m just starting to pour through the material but according to CI, they made a few changes this year. The 2017 report “revamped our approach to focus on
#TBT, Since We’re Ranting About Images…