Marketing – Page 9 – Adaptistration

More Metrics Thursday: Following-Up On Tuesday’s Audience Anxiety Post

Thursday, February 28th, 2019 by Drew McManus

I was pleased to get a good amount of direct feedback in response to Tuesday’s post about audience anxiety over what to wear to concerts. The most requested item was additional metrics, so here’s a bit of additional data I can share. Location One of most common requests was a variation of the theme “were they from my city?” Chicago Los Angeles Houston Dallas Atlanta San Francisco Washington Toronto London Seattle …

Using Metrics To Identify Audience Anxiety

Tuesday, February 26th, 2019Tuesday, February 26th, 2019 by Drew McManus

There’s nothing quite like having access to unique data and to that end, as the webmaster for all the blogs hosted at Inside The Arts hosted, I can dive into multiple years’ worth of metrics data. Not long ago, I was enjoying some data mining and uncovered a fascinating nugget that identified a key anxiety point among orchestra ticket buyers. The data came from Holly Mulcahy’s Neo Classical analytics account where …

#TBT, Since We’re Ranting About Images…

Thursday, February 7th, 2019 by Drew McManus

In light of Tuesday’s rant about artist images, it seems fitting to bookend it with a callback to another content management rant from 2017 about delivering bio and related promotional copy in PDF format. PDF files are the bane of a content manager’s work day. In a nutshell, they are impossible to use for copy/pasting the content into web or social media formats without taking as much time cleaning up a …

Dear Artists and Artist Managers, Help Us Help You. Here’s What You Need To Provide For Promo Pics And Bios

Saturday, January 8th, 2022Tuesday, February 5th, 2019 by Drew McManus

It isn’t unfair to say most orchestra marketers have anywhere from 5-20 minutes per event for compiling all the related artist information. That includes promo images, bios, and any program specific copy. Unfortunately, too many artists and/or their managers make those tasks so difficult that there’s simply no way to end up with a good result. So as a service, here are some tips for what you can do to help …

Don’t Miss Capacity Interactive’s 2017 Arts Industry Digital Marketing Benchmark Study

Thursday, December 6th, 2018 by Drew McManus

Just in case you missed it, the hard-core data nerds* at Capacity Interactive (CI) published their latest installment of the annual Arts Industry Digital Marketing Benchmark Study. I’m just starting to pour through the material but according to CI, they made a few changes this year. The 2017 report “revamped our approach to focus on the most critical metrics and key performance indicators that shed light on the state of digital …