Reaping The Rewards Of A Well Designed Economy Of Scale Business Model

When The Venture Platform was launched in the fall of 2010, its success or failure rested squarely on an economy of scale business model that kept profit margins low and focused on incredibly solid code and unmatched service. If all went according to plan, users would benefit from an ongoing stream of upgrades and improvements without paying for them by way of annual fee increases. It is enormously pleasing to say that …

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It Was Right In Front Of My Nose

It’s always good to look at something with a different pair of eyes. Case in point, when designing the Venture Platform, I had always envisioned it as hosting an art organization’s primary website. Sure, one of the added benefits for the service is groups can also use it to build ancillary microsites for no additional cost but for whatever reason, it never occurred to me that groups could use Venture solely as a microsite publishing platform.

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Digital Strategy Done Right

Today’s post is an unmitigated must-read for anyone involved with arts marketing. Recently, Austin Lyric Opera (ALO) Marketing Director, Marc van Bree, published an extraordinarily detailed series of articles that covers everything related to the ALO’s 2011-2012 season website redesign and associated digital strategy update. The series not only serves as a superb guide for designing a similar project at your organization, but it quantifies the value in going about the process the right way.

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Anyone Interested In Helping Out With The Website Reviews?

Sometimes we’re blind to the most obvious of solutions and end up at the mercy of others for some much needed clarity. I’m certainly no exception and as it turns out, an unsolicited offer from a colleague to help with the annual website reviews couldn’t have been better timed. Moreover, it provided the virtual kick in the backside I need to officially ask for some help.

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More Fun With Video Commercials

At the beginning of the month I published an article about a new wave of resources for putting together high quality video commercials along with an example in the form of a promotional video I put together using some of the options provided in the list of resources. Since then, dozens of arts managers have written in asking a number of great questions and it’s time for round two. Using the …

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