Drew McManus on the Orchestra business | est. 2003

The Venture Platform

Reaping The Rewards Of A Well Designed Economy Of Scale Business Model

Tue, Mar 3, 2013
When The Venture Platform was launched in the fall of 2010, its success or failure rested squarely on an economy of scale business model that kept profit margins low and focused on incredibly solid code and unmatched service. If all went according to plan, users would benefit from an ongoing stream of upgrades and improvements

It Was Right In Front Of My Nose

Mon, Aug 8, 2012
It’s always good to look at something with a different pair of eyes. Case in point, when designing the Venture Platform, I had always envisioned it as hosting an art organization’s primary website. Sure, one of the added benefits for the service is groups can also use it to build ancillary microsites for no additional

Digital Strategy Done Right

Tue, May 5, 2012
Today’s post is an unmitigated must-read for anyone involved with arts marketing. Recently, Austin Lyric Opera (ALO) Marketing Director, Marc van Bree, published an extraordinarily detailed series of articles that covers everything related to the ALO’s 2011-2012 season website redesign and associated digital strategy update. The series not only serves as a superb guide for

Anyone Interested In Helping Out With The Website Reviews?

Fri, Sep 9, 2011
Sometimes we’re blind to the most obvious of solutions and end up at the mercy of others for some much needed clarity. I’m certainly no exception and as it turns out, an unsolicited offer from a colleague to help with the annual website reviews couldn’t have been better timed. Moreover, it provided the virtual kick

More Fun With Video Commercials

Tue, Sep 9, 2011
At the beginning of the month I published an article about a new wave of resources for putting together high quality video commercials along with an example in the form of a promotional video I put together using some of the options provided in the list of resources. Since then, dozens of arts managers have