Drew McManus on the Orchestra business | est. 2003

Web/Tech

Now That Net Neutrality Is Going Away, Here’s What You Should Be Doing To Prepare

Mon, Nov 11, 2017
by Drew McManus
Adaptistration People 026
Right before the Thanksgiving holiday, Federal Communications Commission (FCC) Chairman, Ajit Pai, laid out his plan to repeal existing net neutrality rules. Net neutrality is the name given to the set of regulations that require Telecom providers, (like Internet Service Providers Comcast, Verizon, Time Warner, and AT&T) to deliver all web content at the same
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Are You Making Decisions With Half-Naked Data?

Fri, Oct 10, 2017
by Drew McManus
Adaptistration People 128
If you or your organization(s) are using Google Analytics (GA) without syncing it to a Google Search Console (GSC) account, you’re making metrics driven decisions with half naked data. The problem is too many arts professionals don’t even know GSC exists but even when they discover it, they end up letting an account go fallow
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Can’t Someone Else Worry About It?

Wed, Oct 10, 2017
by Drew McManus
Adaptistration People 136
Last week’s survey asking readers if their organization uses cross-domain tracking generated some very intriguing results in that the topic generated very little interest. The survey produced a whopping (#sarcasm) nine replies. Nine. This came as quite a surprise as the low engagement level runs contrary to both anecdotal evidence and a similar survey I
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Thanks For The Help?

Wed, Oct 10, 2017
by Drew McManus
Adaptistration People 131
A few weeks ago, I published an article with instructions on how you can hide web pages from Google search results for up to 90 days using Google Search Console (GSC). Although it garnered a good bit of “kudos” notes from arts managers, one reply in particular stood out. Hiding a page from Google search
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Survey: Does Your Organization Use Cross-Domain Tracking?

Tue, Oct 10, 2017
by Drew McManus
Adaptistration People 060
Google Analytics (GA) can easily track when a website visitor goes from one page to the next inside the same website but what happens if a visitor selects a “buy tickets” link on your website that delivers them to a third-party ticketing provider website. Can GA track the action between two different sites? Spoiler: yes,
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Adaptistration by Drew McManus LLC is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International.
Permissions beyond the scope of this license may be available at https://adaptistration.com/about/terms-of-use-and-permissions/.

PROFESSIONAL DISCLOSURE

Given the author’s position as an arts consultant and technology provider, he does not publish articles examining or focusing on current clients without first obtaining the client’s written permission.

EDITORIAL COMMITMENT

In order to ensure accuracy and provide a comprehensive perspective on any topic, I allow any individual or person officially representing an organization that appears in any Adaptistration article to submit a response which will be published, unedited. Responses are limited to 200 words and must address the issues at hand and the individuals and/or organizations must also be willing to maintain an open dialog for continued discussion.