Web/Tech
Understanding The Relationship Between Websites, Box Office, and CRM Reloaded 2016
Wed, Jun 6, 2016
by Drew McManus
Ever since publishing the original version of this article in 2011, there doesn’t seem to be an end to the uncertainty surrounding the relationship between websites, box office, and customer relationship management solutions (CRM) along with where they do and do not intersect. In the worst case scenarios, arts organizations end up encountering huge cost
Lessons From The Give Local America Day Kimbia SNAFU Are A Work In Progress
Tue, May 5, 2016
by Drew McManus
In the wake of events following the Give Local America Day calamity that saw the entire program grind to a halt at mid-day and leave thousands of donors and nonprofits stranded, there is no shortage of commentary. Details surrounding why the web based payment platform collapsed are scant and the online fundraising and crowdfunding platform
Thinking Responsively About Your Logos
Thu, Apr 4, 2016
by Drew McManus
It’s Spring and for many arts orgs, it means you’re in the process of putting together all of next season’s marketing content. That includes putting any branding updates in place for your web and print material and one item to consider is the potential for developing a version of your logo to use inside a
Talking Metrics With Tomorrow’s Managers (and you get to join the fun)
Fri, Apr 4, 2016
by Drew McManus
I had the pleasure of serving as a guest lecturer for Columbia College Chicago’s Marketing Technology students. Providing not only an introduction to Google Analytics, but building the critical connections needed to understand how it functions in a larger digital marketing plan is something you don’t have to me twice to talk about. Instead of traditional presentation slides, I developed
Take My Ticket, Please!
Mon, Mar 3, 2016
by Drew McManus
About a decade ago, the notion of ticketless events was a hot topic but it was several years ahead of its time. Fortunately, the technology curve is beginning to catch up and we’re at a point in time where affordable solutions that are also user-friendly for both patron and organization have started trickling into the
