Drew McManus on the orchestra business.
2013 was a banner year for The Venture Platform; our first economy of scale business model produced the first major upgrade threshold in March which brought a slew of system enhancements at zero cost increase for users. By the end of the year, new users tripled and at the present, we have another four new users in development and one existing user amidst a major design improvement. In short, this has …
Although it is no surprise that arts orgs are gearing up for the end of the year contribution push, one trend catching my attention in 2013 is the increase in groups focusing more efforts to streamline the online donation process. Of particular interest is providing the ability for potential donors to get in and out of the online donation process in only a few minutes and on a single online page; …
Good news everybody, exploratory work for the Orchestra 990 Database Project is all done. The technical aspects are worked out and not only do we know it can be done, we also have a very firm idea of how much time and resources it will take; but there’s one thing that has us stumped so we need your help. Specifically, it is related to the Kickstarter campaign and here’s the part …
A few years ago the idea that neglecting to develop an app as your orchestra’s primary point of contact with mobile users seemed unthinkable. My how times have changed. Warning against blindly rushing into the app market have appeared here since early 2012 and a recent article by user experience & usability strategist Lyndon Cerejo in the 11/28/2013 edition of Smashing Magazine drives (yet) another nail into app coffin with a …
Do yourself a favor today and stop by your orchestra’s website and take a look at one of the upcoming event pages. Is there anything there besides a program description that isn’t more than a paragraph, date & ticket info, a program/performer list, and a few sound and/or video clips? For regular a concertgoer, that’s usually enough information but what about everyone else, such as all of those new audiences we’re …