Drew McManus on the Orchestra business | est. 2003

Web/Tech

The Love-Hate Relationship With Email Marketing

Tue, Jun 6, 2010
by Drew McManus
Dale Fisher posted a great little blurb about email marketing HTML at The Revolution Starts…Now? last month that reminds all of us why we love to hate email marketing. Compared to mailers, they have a number of strengths but one of email marketing’s shortcomings is how difficult it is to create a simple, HTML message
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If You Aren’t LinkedIn Now, You’ll Hate Yourself Later

Wed, May 5, 2010
by Drew McManus
When it started out in 2003, I have to admit that LinkedIn wasn’t very appealing. In fact, I don’t even remember when I created a profile but I do know that I never started paying attention to it until recently. Before then, LinkedIn was just another social network focusing on increasing professional connections. The interface
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Google Handing Out Free AdWords For Nonprofits

Mon, May 5, 2010
by Drew McManus
Thanks to Dale Fisher’s new blog, The Revolution Starts…Now?; just one guy’s opinion on trying to make sense of the social media revolution at hand for pointing out a wonderful program from Google that is handing out as much as $10,000 per month in FREE AdWords advertising for qualifying nonprofits (that’s $0.23/min of sponsored link
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Yeah, You Need This: How To Evaluate Social Media

Wed, Apr 4, 2010
by Drew McManus
Marc (the Social Media Guy) van Bree has just about finished up a multi-part series of posts about how classical music institutions can appropriately evaluate social media efforts. For most groups, social media continues to be a tricky tool to wield and an even more difficult tool to measure. Fortunately, van Bree provides an enormously
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How Satisfied Are You With Your Ticketing Software?

Mon, Apr 4, 2010
by Drew McManus
Thanks to Joe Patti over at Butts In The Seats for posting a link on 4/6/2010 to the Center for Arts Management and Technology’s Ticketing Software Satisfaction Survey report (pdf). It is filled with an enormous amount of useful data by way of a comprehensive cross-section of arts orgs and ticketing software platforms in the
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Adaptistration by Drew McManus LLC is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International.
Permissions beyond the scope of this license may be available at https://adaptistration.com/about/terms-of-use-and-permissions/.

PROFESSIONAL DISCLOSURE

Given the author’s position as an arts consultant and technology provider, he does not publish articles examining or focusing on current clients without first obtaining the client’s written permission.

EDITORIAL COMMITMENT

In order to ensure accuracy and provide a comprehensive perspective on any topic, I allow any individual or person officially representing an organization that appears in any Adaptistration article to submit a response which will be published, unedited. Responses are limited to 200 words and must address the issues at hand and the individuals and/or organizations must also be willing to maintain an open dialog for continued discussion.