There has been some fantastic discussion from the Square credit card reader system post from 3/15/2011. In particular, Colorado Springs Philharmonic Marketing Manager Nathan Willers provided some excellent, and candid, firsthand insight into the service. [Spoiler alert: he has good things to say about Square]…
Copywriting Errors That Can Ruin Your Orchestra's Website
There’s a wonderful article at Smashing Magazine by Bradd Shorr entitled Five Copywriting Errors That Can Ruin a Company’s Website. Although geared toward more of a geek crowd there’s quite a bit for orchestra professionals to benefit from so to that end, I’m going to highlight some of Shorr’s points within the context of our field. Error #1: Writing Inwardly Having worked in-house for many years, I’ve fell victim to the …
