Dale Fisher posted a great little blurb about email marketing HTML at The Revolution Starts…Now? last month that reminds all of us why we love to hate email marketing. Compared to mailers, they have a number of strengths but one of email marketing’s shortcomings is how difficult it is to create a simple, HTML message that function properly in the vast array of email client delivery platforms…
Web/Tech
If You Aren’t LinkedIn Now, You’ll Hate Yourself Later
When it started out in 2003, I have to admit that LinkedIn wasn’t very appealing. In fact, I don’t even remember when I created a profile but I do know that I never started paying attention to it until recently. Before then, LinkedIn was just another social network focusing on increasing professional connections. The interface was a bit clunky, not very intuitive, and editing tasks seemed to take much more time than they should. Fortunately, they’ve made great strides since then…
Google Handing Out Free AdWords For Nonprofits
Thanks to Dale Fisher’s new blog, The Revolution Starts…Now?; just one guy’s opinion on trying to make sense of the social media revolution at hand for pointing out a wonderful program from Google that is handing out as much as $10,000 per month in FREE AdWords advertising for qualifying nonprofits (that’s $0.23/min of sponsored link goodness). The astute readers out there have no doubt already picked up on the buzz word “qualifying” but thanks again to Dale who provides some ideal firsthand experience in how to maximize the probability of getting approved…
Yeah, You Need This: How To Evaluate Social Media
Marc (the Social Media Guy) van Bree has just about finished up a multi-part series of posts about how classical music institutions can appropriately evaluate social media efforts. For most groups, social media continues to be a tricky tool to wield and an even more difficult tool to measure. Fortunately, van Bree provides an enormously useful guide based on material from Are We There Yet? by The Communications Network. Marketing and PR professionals will need to set aside some time to digest all of the content, but you’ll be glad you made time…
How Satisfied Are You With Your Ticketing Software?
Thanks to Joe Patti over at Butts In The Seats for posting a link on 4/6/2010 to the Center for Arts Management and Technology’s Ticketing Software Satisfaction Survey report (pdf). It is filled with an enormous amount of useful data by way of a comprehensive cross-section of arts orgs and ticketing software platforms in the study. Of particular interest are the sections devoted to identifying ticketing needs…