How To Connect With New Media: Action List
Fri, Feb 2, 2008
by Drew McManus
A number of readers have requested a condensed, list-style version summarizing the main points from the How To Connect With New Media series of articles. Since the majority of those requests originated from Weekly Email Summary subscribers, what better way to demonstrate how much reader feedback is appreciated than to offer this article as a
Tentative Agreement In Omaha
Fri, Feb 2, 2008
by Drew McManus
According to information released late Thursday afternoon, the Omaha Symphony Association (OSA) and the Omaha Symphony Musicians’ Organization (OSMO) are close to reaching an agreement after performing the entire season on an expired contract. The OSMO conducted a ratification meeting late Thursday evening. If ratified by the musicians, details of the new agreement will be
How To Connect With New Media: Part 5
Thu, Feb 2, 2008
by Drew McManus
The final installment in this series will wrap up all of the loose ends from in addition to examining some do’s and don’ts for both new media outlets and performing arts organizations. We’ll also look at some current efforts to reach out to new media outlets among orchestral organizations…
How To Connect With New Media: Part 4
Wed, Feb 2, 2008
by Drew McManus
Part 3 of this series offered practical advice on how performing arts organizations can build genuine relationships with new media outlets. It also presented detailed instructions on how to design marketing materials especially for new media sources that are capable of making the most out of those relationships. In order to assist organizations with these
How To Connect With New Media: Part 3
Tue, Feb 2, 2008
by Drew McManus
Part 2 of this series offered practical advice on how to become familiar with new media outlets by reading and becoming involved through the art of submitting comments. This installment will expand on those initial steps by exploring constructive methods for building direct and enduring relationships with new media authors as well as how to
How To Connect With New Media: Part 2
Mon, Feb 2, 2008
by Drew McManus
Part 1 of this series defined new media and how performing arts organizations can identify and categorize new media outlets into local, national, and international sources. This installment will continue by detailing how you can familiarize yourself with the sources you’ve identified and make initial contacts…
Search Results
Fri, Feb 2, 2008
by Drew McManus
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How To Connect With New Media: Part 1
Fri, Feb 2, 2008
by Drew McManus
New Media: who they are and where to find them. This installment is designed to help establish a collective understanding of what constitutes new media which can be used to move forward. Once that straightforward task is completed we’ll examine how to begin categorizing new media outlets in a way that will benefit your organization
Copland Went Under The Shirt But Over The Bra?
Thu, Jan 1, 2008
by Drew McManus
In case you missed it, classical music’s new poster boy, Alex Ross (sorry Dudamel), took one small step for a classical music critic but one giant leap for classical music when he appeared as a featured guest on the wildly popular Colbert Report. According to Alex the experience "felt like being the nerd in high
How To Connect With New Media: An Introduction
Wed, Jan 1, 2008
by Drew McManus
This June, I have the honor of serving as a speaker in one of the National Performing Arts Convention’s breakout sessions titled The Online Salon Movement. The session’s description promotes the event as a wide ranging commentary and discussion on how performing arts organizations can interact with new forms of media and the public at
