Drew McManus on the Orchestra business | est. 2003

Join The Party

Fri, Apr 4, 2012
Adaptistration Jobs
I’m not a big fan of mentioning something ad nauseam so I try keep cross promotion between the Adaptistration Network sites down to a minimum but Adaptistration Jobs has been a very popular site this week; and in recognition of these traffic spikes, it seems like a good time to give the site a bump

Louisville Gets A Deal(?)

Thu, Apr 4, 2012
Well, at the very least we know that something happened in Louisville yesterday and it involved the Louisville Orchestra Inc. (LOI), Louisville Orchestra Musicians Association (LOMA), and Louisville Metro Council President Jim King. To say the least, details are spotty and traditional news outlets are publishing contradictory reports; but here’s what you can reliably piece

Looks Like Zurich Chamber Orchestra Is The Favorite

Wed, Apr 4, 2012
Monday’s review of recent orchestra television commercials produced some good reader feedback and of the three videos, the final video on the page from Zurich Chamber Orchestra (ZCO) seemed to be the clear favorite. It was my favorite as well; it was an excellent length and very creative, although I’d be curious to know more

Another Voice Questioning The Need For Apps

Tue, Apr 4, 2012
Less than a year ago, the discussion within the web development community about the need for platform specific apps, meaning applications designed for Smartphones and tablets, started off as a trickle but has since turned into a torrent. The bulk of opinion favors allocating resources toward responsive web design and one of the latest voices

Do These Commercials Inspire You To Buy a Ticket?

Mon, Apr 4, 2012
Although television ads beyond those with a shoestring budget are beyond the reach for a number of groups in the field, there have been a set of spots coming out of Europe this year that are worth watching. In fact, I posted one of the following videos on my Facebook wall last week and the

TAFTO 2012 Contribution: David J. Loehr

Fri, Apr 4, 2012
TAFTO 2012 David Loehr
I’m just going to say this up front. The friend I’m talking about isn’t technically a friend, and I still haven’t taken him to an orchestra. (And Drew passes out.) The first part’s easy to explain. It’s my son. He’s ten, and in the last few years, he’s started to pay attention to the elements that go into the films, television, video games that he likes.

TAFTO 2012 Contribution: Maura Lafferty

Thu, Apr 4, 2012
TAFTO 2012 Maura Lafferty
When I first met Raul, I didn’t quite know what I was getting myself into. He checked me out & asked me on a date after seeing me at church, and I was in the middle of a cross-country visit to DC. Our very first conversation revealed that he was everything I wasn’t in high school, not the least of which is his role as best friend to the guy who was the lead in my high school’s musical my freshman year (swoon).

TAFTO 2012 Contribution: Jonathan Becker

Wed, Apr 4, 2012
TAFTO 2012 Jonathan Becker
My whole life, I’ve worried that my Cleveland Browns would be in the Super Bowl the same night my hometown orchestra was performing Mahler’s 9th symphony. It’ll never happen, but what would I do? And why am I asking you? And why are live performances of classical music so enrapturing, nine out of 10 members of the Secret Service prefer them to Colombian escorts?

TAFTO 2012 Contribution: Paul Helfrich

Tue, Apr 4, 2012
TAFTO 2012 Paul Helfrich
I’m pleased to be part of TAFTO for 2012. I have to admit, though, I’ve often been a bit cynical about the endeavor. A lot of past contributions seem to fall in one of two camps. The first group typically focuses on the evangelical power of classical music, its ability to effect sudden conversions in listeners of a quasi-religious nature. These usually feature stories of truck drivers and jackhammer operators with tears in their eyes upon hearing their first classical concert. I call these “exceptions that prove the rule,” because we all know that oftentimes, a first exposure to a classical music concert does not bring about such an immediate conversion; in fact, sometimes the opposite happens, and is probably more likely.

TAFTO 2012 Contribution: George Daugherty

Mon, Apr 4, 2012
TAFTO 2012 Contribution George Daugherty
For the past 23 years, I have conducted these crazy concerts called Bugs Bunny on Broadway and Bugs Bunny at the Symphony, where we pair the greatest symphony orchestras in the world with an evening full of Looney Tunes projected on a big screen above the orchestra, and do all the great classical music/classic animation send-ups like What’s Opera, Doc?, The Rabbit of Seville, Rhapsody Rabbit, et al, with their incomparable Carl Stalling rollercoaster-ride, heart-pounding original scores played live.
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