Over the past few weeks I’ve been inundated with promotional email messages from specialty PR firms pushing a micro-site designed by one of the big budget orchestras in conjunction with the tenure of a key artistic leader. On one hand, I’m very happy to see groups designing and promoting micro-sites but the topic I wanted to write about today is the process orchestras use to promote a new media platform like this to other new media outlets…
Thankful thoughts For 2008
I hope everyone has the opportunity to enjoy Thanksgiving with family and friends. Although the 2008/09 season is shaping up to be a trying time for many organizations, one positive aspect is that difficult times help us recognize that which deserves thanks.