Adaptistration

Continuing where we left off in Part 1, Joe Patti’s TAFTO 2006 contribution provides the resolution to his experience taking a group to an all Mozart Honolulu Symphony performance. As you likely discovered in Part 1, just when you thought you had this TAFTO contribution figured out, it slips away in a different direction.

Joe’s power of observation are representative of the type of marketing data most orchestras should beg, borrow, and steal to obtain yet they can all find the material here, free of charge. After reading Joe’s second installment, I couldn’t think of a better way to end this year’s TAFTO event and I hope you feel the same way.

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To round out our TAFTO 2006 contributions I thought it would be appropriate to do something out of the ordinary. As such, our final contributor is providing a two part installment. Part 1 will cover the details behind his organizing a TAFTO event to an orchestra which is the only American ensemble than can rightfully claim to be an island unto itself: The Honolulu Symphony.

The guide for this journey is none other than Joe Patti, the entrepreneurially minded arts manager and author of Butts in Seats, his weblog on arts management. Joe’s unique contributions not only demonstrate the depth of his creativity but they also provide you with a detailed template on the entire thought process behind organizing your own TAFTO event.

However, I feel that one of the most important features in Joe’s contribution today isn’t directed toward patrons at all, instead, it’s best read by orchestra managers. So snap to attention orchestra managers and read Joe’s contribution, I guarantee you’ll be better off having done so…

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TAFTO wouldn’t be complete without a contribution from a “knowledgeable nonprofessional classical music activist” and this year that role is being filled by Pete Matthews. Pete’s contribution chronicles his trials and tribulations with regard to hauling his friends off to classical music concerts. That’s right; you’re going to get to read about several real life experiences of TAFTO in action.

If you have ever invited an uninitiated friend to a concert you will relate to some of Pete’s rougher experiences. Nevertheless, those of you out there still building up the courage to invite a friend, you can take stock in the fact that Pete’s narrative is filled with a great deal of encouraging advice…

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It’s not easy to create a successful music blog entirely on your own with no affiliation to a larger website or the benefit of name recognition that an established journalist has. You have to have loads of creativity and personal charm. Saxophonist Brian Sacawa has used those precise skills and done exactly that with his refreshing blog Sounds Like Now.

His TAFTO 2006 contribution is every bit as entertaining as his blog and his music and I’m certain you’ll be able to take something from it with you while on your own classical music travels.

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