Drew McManus on the Orchestra business | est. 2003

Identifying Problems Is Great, But You Still Need Solutions

Thu, May 5, 2012
HBS elevator pitch builder
The Huffington Post published an article by Michael Kaiser on 5/21/2012 where he examines a well worn problem within arts groups: board atrophy during fundraising campaigns. Everything Kaiser identifies is spot on but the article comes up short in with any suggestions on how to solve the problem. As such, let’s see about picking up

Improve Marketing Performance By Rethinking Redesigns Part 3

Wed, May 5, 2012
The final installment in this series, which in turn was inspired by an article from Louis Rosenfeld @ smashingmagazine.com, will walk you through the diagnosis process using the criteria outlined in Part 2 as well as review your options for turning the results into positive action.

Improve Marketing Performance By Rethinking Redesigns Part 2

Tue, May 5, 2012
Can Wait Until More Seriously Injured Issues Are Treated
Yesterday’s installment, inspired by an article from Louis Rosenfeld @ smashingmagazine.com, focused on a “fix it once and for all” problem that plagues far too many orchestras. It defined the problem and began presenting solutions; today’s post will dive into additional details on how you can diagnose your condition and what you can do with that

Improve Marketing Performance By Rethinking Redesigns Part 1

Mon, May 5, 2012
paint brush and palette
One of my favorite online tech haunts, SmashingMagazine.com, published an article on 4/16/2012 by user experience and information therapist (what a cool title) Louis Rosenfeld that accurately sums up just about everything that goes wrong with orchestra website redesigns. Of course, he was talking about business websites in general but here’s what you can do

Say Hello To Improved Conversion With Honeypots!

Fri, May 5, 2012
captcha
Today marks the beginning of a new era of improved interaction here at Adaptistration thanks to saying so-long to Captcha, that box you find at the end of comment forms and pretty much anywhere were websites are trying to block spammers. Unfortunately, they also do a pretty good job at blocking users, ticket buyers, and

How To Be A Patsy: The Machold Update

Thu, May 5, 2012
Adaptistration People 132
Where would this business be without the reality show circus that is the world of buying and selling rare string instruments? Probably better off, but that isn’t the case. Nonetheless, an article by Carsten Holm (and translated from the German by Christopher Sultan) in the 5/10/2012 of Spiegel Online International brings us the latest (and

New Details About The Proposed Palm Beach Juilliard Residency

Wed, May 5, 2012
Following last week’s post about a proposed Juilliard residency vis-a-vis the Palm Beach Symphony that created quite an uproar in the comment section of the Palm Beach Daily News article announcing the program, it seems as though the initiative in its original form may be at an end.

Arts Org Tech Alert: Are You Using Network Solutions?

Tue, May 5, 2012
It’s no secret that some domain name registrars and hosting providers have designed their user policies to intentionally make it as difficult and/or expensive as possible for existing users to move to other providers. The list of tricks in seemingly endless and can be as overt as charging users to export database records and/or registration

Revisiting Frank

Mon, May 5, 2012
Although I had the opportunity to meet a number of wonderful folks (you know who you are) during my recent trip to NYC for the Nashville Symphony’s Spring For Music concert it was a sincere pleasure to bump into Frank J. Oteri. Regular readers and culture blog denizens are likely well aware of Frank and

Off To NYC

Fri, May 5, 2012
Adaptistration People 152a
I’m in route to NYC today for the Nashville Symphony concert at the 2012 Spring For Music festival. This will be the first of the festival’s concerts I’ve attended and I’m curious to see what the experience is like. I’ll be in town through Sunday so if you’d like to find a time to meet
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