If you’re looking for a good example of how to use a new media platform in the worst possible way, American Federation of Musicians (AFM) International President Thomas F. Lee provides the best example I’ve come across to date with a series of videos the AFM released on YouTube. Everything in this video from the complete absence of production qualities, patronizing tone of his voice, ill-fitting suit, and circa 1962 copy (that’s only cool in Mad Men) is a gruesome train wreck of a product. But wait, there’s more…
Chicago Symphony Orchestra
Coattail Advertising: Good Or Bad?
Brian Sacawa posted an intriguing piece at his Sound Directions blog on 5/4/2010 about a Cleveland Orchestra radio spot for a Carmina Burana performance that ties directly into the Cleveland Cavaliers playoff bid. Sacawa wonders if this sort of coattail advertisement is ultimately worthwhile via a thorough and thought provoking piece…
I’m Not The Only One Paying Attention To Orchestra Websites
I was thrilled to see an article in the 3/29/2009 edition of the Chicago Sun-Times by columnist that examines the Chicago Symphony Orchestra’s (CSO) new website. By and large it is a very complimentary article but one item of note is the attention focused on how important usability is to revenue performance. In the article, CSO vice president for sales and marketing, Kevin Giglinto, emphasizes that every effort was made to make the online ticket buying process as streamlined and easy as possible…
One Tour, Two Viewpoints
While the Chicago Symphony Orchestra (CSO) makes its way through Europe from September 23 – October 7 on their seven city tour, patrons back home are offered the unusual luxury of having two sources for a behind the scenes peek at what it takes to move a top-tier orchestra through a major European tour… Officially, the CSO maintains a special your website at http://www.cso.org/europe2007 which provides a very nice array of …
Every Wonder What Goes On During Orchestra Meetings?
CSO bassist Michael Hovnanian gives you a look into the often closes door meetings between management and musicians when he presents his recollection of events from a recent meeting between CSO musicians and the management of the Ravina Music Festival. All in all, it is fascinating reading and gives you more useful insight into how the world of orchestra business interacts with the artists they present. Read Michael Hovnanian’s blog, No …