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That’s precisely what the Joffrey Ballet accomplished through a Groupon “deal of the day” offer in the Chicago area. Details are available in the 9/3/2010 edition of the Chicago Tribune in a blog post by Chris Jones but in a nutshell, Joffrey leveraged Groupon’s popularity (as a Chicagoland resident, I can say it’s great) but there are a few other items worth noting…

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