Pittsburgh Strikes Back. At Themselves.

Adaptistration People 127

On 3/15/2015, the Pittsburgh Post-Gazette published an article by Elizabeth Bloom reporting on a $100,000 marketing study that uncovered audience development woes at the Pittsburgh Symphony Orchestra (PSO). On 3/19/2015, the chairs from the orchestra’s board and musicians’ committee (Dick Simmons and Micah Howard, respectively) co-authored an op-ed piece that takes issue with the article and, rather surprisingly, their own marketing study. If you find yourself reading through the post a few …

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Audience Development Blues


There’s an interesting article by Elizabeth Bloom in the 3/15/2015 edition of the Pittsburgh Post-Gazette that reports on audience development woes at the Pittsburgh Symphony Orchestra (PSO). In a nutshell, the PSO’s $100,000 study produced results that aren’t exactly earth shattering and the tiny focus groups of non-ticket buyers incorporated an equally myopic cross section of individuals; according to Bloom’s article, only 45 people were involved, all participants were ages 40 …

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Another Good Critic Gone

Adaptistration Guy Out The Door

This post is getting out later than it should but I wanted to take a moment to point out the field has lost yet another first class music critic. Pittsburgh Post-Gazette music critic Andrew Druckenbrod said his official goodbye on 6/23/13 with reflection on his 13 years with the paper and words of advice about unnecessarily conservative programming at the Pittsburgh Symphony Orchestra. Andrew authored a wonderful contribution for the 2007 …

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What A Great Way To Bring In New Subscribers

There’s nothing quite like experiencing three shows of Bugs Bunny At The Symphony in the space of two days, which is precisely how I spent the past weekend here in Chicago. It was particularly fun to sit in the audience and take in all of the ambient chatter. There were no shortage of families with parents pointing out instruments and introducing kids to the concert hall and there were more than …

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And The Winner Is…No One

no winner

The 6/11/2012 edition of the Washington Post reports that the Pittsburgh Symphony Orchestra (PSO) failed to find an acceptable candidate as the winner of its YouTube powered soloist competition. For those unaware, the PSO’s program was not entirely unlike many reality television driven talent competitions, the goal of the competition was to locate up and coming talent not already represented by established agencies (CAMI, OPUS3, etc.).

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