The 6/11/2012 edition of the Washington Post reports that the Pittsburgh Symphony Orchestra (PSO) failed to find an acceptable candidate as the winner of its YouTube powered soloist competition. For those unaware, the PSO’s program was not entirely unlike many reality television driven talent competitions, the goal of the competition was to locate up and coming talent not already represented by established agencies (CAMI, OPUS3, etc.).
Pittsburgh Strikes Back. At Themselves.
On 3/15/2015, the Pittsburgh Post-Gazette published an article by Elizabeth Bloom reporting on a $100,000 marketing study that uncovered audience development woes at the Pittsburgh Symphony Orchestra (PSO). On 3/19/2015, the chairs from the orchestra’s board and musicians’ committee (Dick Simmons and Micah Howard, respectively) co-authored an op-ed piece that takes issue with the article and, rather surprisingly, their own marketing study. If you find yourself reading through the post a few …