Speaking Of Conductors

Adaptistration People 211

A few conductor related topics today. First, Sticks and Drones co-author Ron Spigelman posted an interesting response to my blog from earlier this week entitled You Say Tomato which examines the use of over-the-top adjectives in describing orchestra conductors. He has some fascinating points that are both analytical and thoughtful. Next up is more discussion on the UK based reality television program “Maestro.” UK culture blogger Charlotte Higgins posted some thoughts …

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Seinfeld Was Onto Something

There’s something to be said for the Jerry Seinfeld model of leaving at the top of your game and yesterday’s announcement from the Seattle Symphony Orchestra (SSO) that music director Gerard Schwarz will step down after the 2010/11 season prompted quite a few email messages which referenced the Seinfeld model. However, given the lightning rod quality and quantity of attention the conductor has garnered over the past several years (much of which has been examined in previous articles), most of the email authors were wondering if Mr. Schwarz’s decision is a day late and a dollar short…

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You Say Tomato…

Yesterday, I received two orchestra press releases, both of which referred to their music director in the subheading as a "beloved" figure. "Beloved," really? The use of this particular adjective in the context of each PR (announcing the respective orchestra’s upcoming regional tour) projected an entirely self-serving image. Granted, writing creative PR copy can become a bit monotonous but marketing professionals need to be on guard against allowing such grandiose language to creep into their print material. As a tool to combat this problem, here’s a creative, team-oriented way to make the copy writing process more efficient…

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A Marketing Professional’s Dream

The story is a shorter, modern day real-life Red Violin: a confirmed Stradivarius more or less fades from public attention for 40 years only to resurface in a bank vault practically across the street from a major symphony orchestra. This is precisely the case with the Lipinski Stradivarius violin and Milwaukee Symphony Orchestra (MSO) concertmaster, Frank Almond…

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New Inside The Arts Platform Is Now Active

I am very excited to announce that the first blog of the planned InsideTheArts.com platform upgrade is now active. Jason Heath’s Arts Addict is the first to sport the new look. In addition to a redesigned interface, the new platform offers vastly improved functionality and all sorts of goodies for users, many of which will be unrolled over the next few weeks. By the end of September, non divisi, Scanning The …

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