Part 2 of this series offered practical advice on how to become familiar with new media outlets by reading and becoming involved through the art of submitting comments. This installment will expand on those initial steps by exploring constructive methods for building direct and enduring relationships with new media authors as well as how to adapt traditional marketing materials to the nontraditional environment of new media…
Year: 2008
How To Connect With New Media: Part 2
Part 1 of this series defined new media and how performing arts organizations can identify and categorize new media outlets into local, national, and international sources. This installment will continue by detailing how you can familiarize yourself with the sources you’ve identified and make initial contacts…
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How To Connect With New Media: Part 1
New Media: who they are and where to find them.
This installment is designed to help establish a collective understanding of what constitutes new media which can be used to move forward. Once that straightforward task is completed we’ll examine how to begin categorizing new media outlets in a way that will benefit your organization best…
Copland Went Under The Shirt But Over The Bra?
In case you missed it, classical music’s new poster boy, Alex Ross (sorry Dudamel), took one small step for a classical music critic but one giant leap for classical music when he appeared as a featured guest on the wildly popular Colbert Report. According to Alex the experience "felt like being the nerd in high school all over again" but I think you’ll agree the segment is great fun to watch. …