A Great Way To Test The Effectiveness Of Your Social Networks

Although I’ve been twittering away now for nearly one year, the fact is most of my tweets are auto-generated notices of my daily blog posts. Twitter has been a useful tool but one that never quite feels like it is being maximized; however, all that changed last week with the advent of Twitter shout-outs in advance of the 2009 Orchestra Website Review…

Has your website received an Orchestra Website Review Twitter shout-out?
Has your website recieved an Orchestra Website Review Twitter shout-out?

Each year during the evaluation process, I keep meticulous notes on little items that stand out from orchestra websites that for one reason or another, never make it into a published article. I feel bad about not directing some attention toward these buried gems but Twitter is an ideal platform for broadcasting these notes. As a result, keep an eye on Adaptistration’s Twitter page where special Website Review tweets highlighting some unique and special features found throughout orchestra websites will be appearing over the next few weeks.

As of this morning, there have been nine shout-outs which you can find at Adaptistration Twitter archive and you can be certain there plenty more to come. Moreover, if your orchestra maintains a Twitter page, make sure you’re following @Adaptistration so you can have an easier time knowing if your orchestra’s website gets acknowledged in a Twitter shout-out. Likewise, make sure I know about your Twitter presence so I can include the proper @reply name in a shout-out.

Speaking of social networking and the Orchestra Website Reviews, orchestras can put their social networks to use by encouraging members  to take part in the reader reviews. A few orchestras have taken advantage of their social networks so far and the results have been immediate. Not only is it a good way for you to measure the impact of your social network, it only takes a few seconds to implement if you use the social networking icons located at the bottom of the reader review page. Each icon automatically generates links and related copy at your respective social networking sites but you can feel free to add more information if you wish.

Just click on the corresponding social network icon to automatically generate a notice at your social network page.
Just click on the corresponding social network icon at the bottom of the reader review page to automatically generate a notice at your social network page.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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