Between 9/21/09 and 9/28/09, 82 professional orchestra websites were examined and ranked by how well they presented their concert schedule, sold tickets, facilitated making donations, provided organizational information, utilized dynamic content, and on overall content and functionality. On a positive note, the average score reached a new all-time high since the reviews were launched in 2004…
Keep in mind; the websites were not examined on the subjective basis of color schemes, graphics, or other aesthetic qualities except in cases where those elements hindered functionality. Consequently, the reviews are not only fair but based on a set of quantifiable criteria, all of which allows orchestras of varying budget size to be evaluated on an even playing field.
There were three new orchestras in the Top 10, Atlanta Symphony, New York Philharmonic, and Rochester Philharmonic plus the review’s newest ensemble, Orchestra Iowa, not only earned the highest score of any ROPA ensemble in this year’s review but wouldn’t have been included if they didn’t display the initiative to respond to the open call from the end of August.
Tomorrow’s article will examine detailed category scores and survey results for each orchestra in addition to analyzing scoring trends over the past five years. In the meantime, don’t forget to weigh-on on which websites you think are best at the Reader Review page where you can leave star ratings as well as comment reviews for each orchestra in the 2009 review.