The Cute Fluffy Kittens And Classical Music Challenge

Wouldn’t it be nice if all of classical music’s marketing could be so easy to include cute fluffy kittens? You know, like the Kitten vs. Scary Things videos. You haven’t seen the Kittens vs. Scary Things videos? Well then, brace yourself…

You might get an ad before the vid starts, sorry in advance for that and there are a few context ads in each vid as well, just click past them.

All kidding aside, it would be fascinating to see what would come from a contest to create a real classical music viral video along the lines of Kittens vs. Scary Things.

In fact, if anyone feels up to the challenge, send me a link once you’ve uploaded your video to YouTube or Vimeo and I’ll post at Adaptistration and let the readers decide how good it is.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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