Off To Lake George And The @OutdoorDrama Conference

I’m en route to Lake George, NY today for the Institute of Outdoor Drama conference where I’ll be giving a presentation on using social media as a customer service platform alongside co-presenter Lisa Middelton, Director of Marketing and Audience Development at the Stratford Shakespeare Festival. I’ve put together some downloadable template goodies that I’ll share with everyone here once I return, such as an updated Twitter GUI Photoshop template (the new header image area is very cool).

Adaptistration People 152I just used the template to create a new Twitter profile page for The Venture Platform (@VentureTweets) and I’ll likely put something new together for Adaptistration’s Twitter page once time permits.

This new template is much improved over the previous versions in that it utilizes Photoshop smart objects so inserting your own images in modular areas has never been easier. It will be an excellent update to the existing Twitter Profile Survival Kit for Arts Organziations.

While I’m away, you can look forward to a guest author post from Henry Peyrebrune and all things being equal, the first installment in the Minnesota Orchestra redline agreement examination will be up on either Thursday or Friday.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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