In the rush to engage and reach out to new audiences, it can be all too easy to forget that one of the overriding goals is to get people to concerts; which means all of the followers, fans, likes and shares in the world aren’t worth much if they don’t help sell tickets. The last thing an arts group needs is to fall victim to the metrics syndrome where you spend more time compiling stats than tracking conversion and performance. And nothing drives this home quite as well as humor.
Year: 2012
Storm Clouds Gather in Minneapolis
The 7/18/2012 edition of Minnesota Public Radio News published a segment from Chris Roberts that examines the ongoing negotiations at the Minnesota Orchestra and St. Paul Chamber Orchestra. Roberts interviews a quartet of sources to obtain a larger perspective on how these negotiations will impact not only their respective institutions, and the local arts community.
An App-Propriate Use Of Your Time?
Marc van Bree posted a superb article on 7/18/2012 over at Dutch Perspective titled Why performing arts organizations are not app-ropriate that is one of the best resources I’ve come across in recent months which arts organizations can take advantage of when determining whether or not their organization should consider developing an app. He starts off by referencing some recent and reliable mobile user statistics then moves into how and why all of this matters to arts orgs.
Getting Taken To The Cleaners
Sometimes it is the little revelations that can be most useful, even something as routine as picking up dry cleaning. After a long string of disappointing dry cleaners, Dry Cleaner A seemed to be doing fine until it came time to pay for an order that consisted of a single shirt and I handed the owner my debit card.
With Savings Like These, Who Wouldn’t Want To File For Bankruptcy?
On 6/28/2012 the Philadelphia Orchestra Association (POA) issued a press statement announcing confirmation of its plan to exit Chapter 11 bankruptcy protection. What might catch your attention is the second paragraph, which conveys how much the POA will save as a result of filing bankruptcy.