2013 Readership Segmentation Survey Results

Thanks to the 648 readers who took the time to complete the 2013 Readership Segmentation Survey; the results have not only been useful, but fascinating; as such, let’s jump right in and take a look at some of the more intriguing results.

Readership Ratio

One big change from previous surveys is a shift in the ratio of readers who identified themselves as board members/managers, musicians/artists, or patrons/donors. In earlier results, those three groups have occupied a fairly even three way readership split but that changed in 2013 with the balance shifting a bit more toward board members/managers and fewer patrons/donors.

Speaking of Managers…

And it turns out that the blog is still fashionable within executive circles as nearly half of respondents self-identifying as a manager indicated working as a CEO or Executive Director. Marketing and Development were a distant second and third with the remaining departments filling in the gaps.

No Glass Ceiling Here

Although the male/female ratio for all readers was 5:3, that leveled off to 1:1 for those self identifying as an executive.

Motivation

It is always good to see such a broad distribution of reasons that attract and keep people reading culture blogs and keeping in line with previous survey results, the top reasons identified for reading culture blogs as compared to traditional media outlets focused on variety.

Culture News Value

Another steadfast result was the amount of importance and level of satisfaction readers place on blogs as a source of cultural news. Blogs dominated as the go-to outlet for valuable cultural news info but one change worth noticing is the percentage of respondents that indicated radio is nearly as valuable as online newspapers as a source for cultural news; moreover, radio had a slightly higher satisfaction rate.

In the end, blogs came out on top with regard to primary news source and satisfaction rates with newspapers (both online and print) and radio occupying a solid second.

Reader Satisfaction

It is always gratifying to learn that readers appreciate the blog; as such, the satisfaction levels for this survey are nothing short of humbling. THANK YOU!